Branded Content Policy

Last Updated: 13 September 2025

PLEASE READ THIS DOCUMENT CAREFULLY.

1. What is Branded Content?

Branded content (“Branded Content”) is content that promotes or reviews a third party brand or its products or services in exchange for payment or any other incentive.

Branded Content includes content which features or references:

A product or service that has been gifted to you by or on behalf of a brand;
A brand, product, or service that you have been paid to post about, whether in the form of money or a gift;
A product or service for which you will receive a commission on any sales, for example, via an affiliate link or promotional code; or
A brand that you have or have had a commercial relationship with, such as acting as a brand ambassador.

2. Rules for posting Branded Content:

You are responsible for ensuring that any Branded Content you post complies with all applicable laws and regulations. While the rules in our Branded Content Policy are intended to help you to comply with relevant laws and regulations, they are not exhaustive, and you should be aware of any other applicable legal requirements.
We may update these rules periodically (for instance, if we need to reflect any changes to applicable laws or regulations), and in some instances we may need to apply them to content you have already posted (for example, if a new law requires us to no longer display certain types of content).
In addition to following our Branded Content Policy, you must also comply with Bloc’s Terms of Service and Community Standards.
To the extent that your Branded Content does not comply with any of these rules, we may remove the content or impose other restrictions.

3. What do you need to do when posting Branded Content?

When posting Branded Content, you must enable the commercial content disclosure toggle. This is accessible through the content disclosure settings when posting your content. When you enable the toggle, and indicate that the content is posted on behalf of a third party, your content will be automatically labelled to indicate that it is Branded Content. In addition, where required by law, your content may be added to the Bloc Commercial Content Library. Please note that in some circumstances, Bloc may be required to ensure that Branded Content remains publicly available in the library even if the original content is deleted or altered.
You must ensure that the product or service you are promoting is sufficiently clear, without requiring viewers to access your profile page or any links. For instance, you should explicitly identify the product or service verbally and/or in the text caption.
You must not make false, deceptive, or misleading claims about any products or services.
You must not post content promoting illegal products or services.
You must not promote products or services relating to any of the Prohibited Industries listed below.
You should also be aware that if you promote products or services subject to additional legal requirements or restrictions in specific countries or regions, we may prevent the content from being accessed in the relevant countries, or apply other restrictions (such as specific age limits).
In addition, you must not:
- use surreptitious or subliminal techniques;
- prejudice respect for human dignity;
- include or promote any discrimination based on sex, racial or ethnic origin, nationality, religion or belief, disability, age, or sexual orientation;
- encourage behaviour prejudicial to health or safety or which is grossly prejudicial to the protection of the environment;
- promote or reinforce negative or unhealthy body images, or exploit insecurities to conform to certain beauty ideals or standards;
- promote an unhealthy relationship with food or exercise;
- cause physical, mental, or moral detriment to minors;
- exhort minors to buy, rent, or hire a product or service, or encourage minors to persuade their parents or others to purchase goods or services being advertised; or
- exploit the trust minors place in parents, teachers, or other persons, or show minors in dangerous situations.

4. Prohibited Industries and Products

You must not post Branded Content which promotes or reviews products or services from the following prohibited industries.

🚫 Adult and sexual products and services – Including adult entertainment and related products and services, such as pornography, sex toys, lubricants, and fetish costumes, including underwear-like corsets and micro-thongs. Sexual activity is also not allowed.
🚫 Animals – Including buying or selling animals, and animal body parts and products from protected, endangered, or threatened animals, including organs, horns, ivory, bone, skin, fur, wool, leather, or teeth.
🚫 Cigarettes, tobacco, and nicotine products – Including cigarettes, cigars, tobacco, e-cigarettes, cigarette containers, shisha, nicotine patches, snuff, vaporizers, or vape devices, including those without tobacco content, and other related products and services.
🚫 Contraceptive products and services – Including any products, services, artificial methods, or other techniques – medical or non-medical – to prevent or terminate pregnancies, including abortion-related services.
🚫 Dating and live video applications – Including dating services and live video chat services that convey, imply, portray, or encourage transactional relationships, infidelity, or sexual encounters.
🚫 Drug-related products and services – Including illegal drugs, drug paraphernalia, recreational and prescription drugs, and CBD supplements.
🚫 Financial Services – Including pyramid schemes, multi-level marketing opportunities, too-good-to-be-true financial offers, payday loans, and “get rich quick” schemes.
🚫 Gambling – Including online gambling, casinos, social casinos, sports betting, fantasy sports, bingo, lotteries, and other gambling-related content.
🚫 Pharmaceuticals, healthcare, and medicine products, including:
- Any medical institutions, treatments, or devices, including nutritionists, online pharmacies, and telehealth providers;
- Pharmacological products claiming health benefits;
- Prescription drugs
- Therapy or other mental health consulting services;
- Infant formula and nutritional supplements for babies under the age of two;
- Vitamins, powders, shakes, or gummies claiming to contain vitamins or health benefits;
- Teeth whitening products and hair growth products;
- Cosmetic clinics, cosmetic surgery, and cosmetics making medicinal claims, including dental surgeries, tattoo services, and laser hair removal services; and
- Contraceptive products and services, including any products, services, artificial methods, or other techniques – medical or non-medical – to prevent or terminate pregnancies, including condoms and abortion-related services.
🚫 Political advertising – All political or issue-based advertising is prohibited. For more information, please see our political advertising policy.
🚫 Products and services that enable dishonest behavior – Including products or services that may infringe upon individual privacy, steal other people’s personal information, infringe upon a third party’s intellectual and other property rights, steal other people’s property, or assist with dishonest behavior, such as fraud or falsification.
🚫 Professional services Including accounting, legal, and immigration services.
🚫 Sensitive Religious Content – Including content that disrespects religious elements, cultures, or figures, any hateful behavior, hate speech, or the promotion of hateful ideologies, or claims that faith-based healing, counseling, or miracle-working can treat, cure, or alleviate physical, emotional, or mental health.
🚫 Weapons, ammunition, or explosives – Including weapons and related parts, such as firearms, firearm parts, firearm silencers, firearm suppressors, paintball guns, BB guns, non-culinary knives, blades, or spears, tasers, nunchucks, batons, swords, pepper spray, fireworks, or other explosives, and other objects that are designed to cause harm to individuals or for self-defense.
🚫 Weight loss products or services – Including weight loss clinics, weight loss and weight management supplements, such as fat burning pills, appetite suppressants, weight loss and detox teas, or lollipops, and fasting services and products.
🚫 Counterfeit products – Content must not display or promote counterfeit documents, such as counterfeit degrees, passports, or immigration papers, or counterfeit or unauthorized replicas of a real product.
🚫 Other prohibited products or services – Any other businesses, products, or services that are highly controversial, distasteful, violent, or dangerous that would be deemed incompatible with the Bloc platform or with applicable law. Examples include international brides, hazardous chemical products, trading of human organs and transplants, prenatal sex determination services, and protected wild flora. This also includes Branded Content that refers to a sensitive event or topic, such as deaths, natural or industrial disasters, violent attacks, or civil disorder, and contains any of the following: personal attacks, hashtag appropriation, the selling of goods or services, political campaigning, solicitation of followers, or other inappropriate content.

5. Restricted industries and products

Branded Content that promotes or reviews products or services from the following restricted industries may be allowed, but will only be shown in the market in which it was posted and may be age-restricted.

You are responsible for ensuring that any Branded Content you post complies with all applicable laws and regulations. This includes, but is not limited to, any required disclosures and disclaimers that are in addition to Branded Content disclosures. While the rules in our Branded Content Policy are intended to help you to comply with relevant laws and regulations, they are not exhaustive and you should be aware of any other applicable legal requirements.

You can only post Branded Content to promote the following industries and products if you have been invited by an approved brand.

Brand Requirements

All brand partners must receive explicit permission from Bloc to promote for the following industries and products. The brand partner must have a Registered Business Account and go through any additional required qualification processes. Brands may only partner with content creators through the Bloc One platform.

Alcohol – Including alcoholic beverages, such as wine, beer, and spirits, alcohol clubs and subscription services, alcohol-making kits, and alcohol-sponsored events. This also includes alcohol-free or no-alcohol alternatives, soft drinks presented as mixers for alcohol, drinking accessories or games, and content sponsored by alcohol brands.
- In the following markets, this Branded Content will be age restricted to the appropriate audiences and to the market in which it was originally posted. Please see our alcohol advertising policies for details on which products and services are allowed in your region and additional restrictions.
  - Audiences aged 18 years and older in Brazil
  - Audiences aged 21 years and older in the United States
- In the following markets, this Branded Content is not allowed:
  - Australia, Austria, Algeria, Argentina, Azerbaijan, Bahrain, Bangladesh, Belgium, Belarus, Bolivia, Bulgaria, Cambodia, Canada, Chile, China, Colombia, Costa Rica, Croatia, Cyprus, Czech Republic, Democratic Republic of the Congo, Denmark, Dominican Republic, Ecuador, Egypt, Estonia, Finland, France, Germany, Ghana, Guatemala, Greece, Hong Kong, Hungary, Italy, Indonesia, Iraq, Ireland, Israel, Japan, Jordan, Kazakhstan, Kenya, Korea, Kuwait, Latvia, Lebanon, Lithuania, Malaysia, Mexico, Morocco, Netherlands, New Zealand, Nigeria, Norway, Oman, Pakistan, Panama, Paraguay, Peru, Philippines, Poland, Portugal, Puerto Rico, Qatar, Romania, Saudi Arabia, Serbia, Singapore, Slovakia, Slovenia, South Africa, Spain, Sri Lanka, Switzerland, Sweden, Taiwan, Thailand, Turkey, Ukraine, United Arab Emirates, United Kingdom, Uruguay, Vietnam, Zambia

Dating Apps and Live Video Applications – Including dating services and live video chat services that are focused on generating connections between people who are interested in romance or friendship.
- In the following markets, this Branded Content will be restricted to audiences aged 18 years and older and to the market in which it was originally posted. Please see our adult content – dating and live chat policies for details on which products and services are allowed in your region and additional restrictions.
  - Australia, Argentina, Brazil, Canada, Colombia, Indonesia, Japan, Korea, Malaysia, Mexico, Philippines, Singapore, Taiwan, Thailand, United States, Vietnam
- In the following markets, this Branded Content is not allowed:
  - Austria, Algeria, Azerbaijan, Bahrain, Bangladesh, Belgium, Belarus, Bolivia, Bulgaria, Cambodia, Chile, China, Costa Rica, Croatia, Cyprus, Czech Republic, Democratic Republic of the Congo, Denmark, Dominican Republic, Ecuador, Egypt, Estonia, Finland, France, Germany, Ghana, Guatemala, Greece, Hong Kong, Hungary, Italy, Iraq, Ireland, Israel, Jordan, Kazakhstan, Kenya, Kuwait, Latvia, Lebanon, Lithuania, Morocco, Netherlands, New Zealand, Nigeria, Norway, Oman, Pakistan, Panama, Paraguay, Peru, Poland, Portugal, Puerto Rico, Qatar, Romania, Saudi Arabia, Serbia, Slovakia, Slovenia, South Africa, Spain, Sri Lanka, Switzerland, Sweden, Turkey, Ukraine, United Arab Emirates, United Kingdom, Uruguay, Zambia

Energy drinks: This Branded Content will be restricted to audiences aged 18 years and older and should not feature minors.

Film, TV show, and game trailers.

Financial Services – Including loans, credit cards, insurance services, investment services, and lending and management of money assets.
- In the following markets, this Branded Content will be restricted to audiences aged 18 years and older and to the market in which it was originally posted. See our financial services advertising policies for details on which products and services are allowed in your region and additional restrictions.
  - Argentina, Brazil, Canada, Colombia, Egypt, Indonesia, Japan, Korea, Malaysia, Mexico, Philippines, Saudi Arabia, Singapore, Taiwan, Thailand, Turkey, UAE, United States, Vietnam
- In the following markets, this Branded Content is not allowed:
  - Australia, Austria, Algeria, Azerbaijan, Bahrain, Bangladesh, Belgium, Belarus, Bolivia, Bulgaria, Cambodia, Chile, China, Costa Rica, Croatia, Cyprus, Czech Republic, Democratic Republic of the Congo, Denmark, Dominican Republic, Ecuador, Estonia, Finland, France, Germany, Ghana, Guatemala, Greece, Hong Kong, Hungary, Italy, Iraq, Ireland, Israel, Jordan, Kazakhstan, Kenya, Kuwait, Latvia, Lebanon, Lithuania, Morocco, Netherlands, New Zealand, Nigeria, Norway, Oman, Pakistan, Panama, Paraguay, Peru, Poland, Portugal, Puerto Rico, Qatar, Romania, Serbia, Slovakia, Slovenia, South Africa, Spain, Sri Lanka, Switzerland, Sweden, Ukraine, United Kingdom, Uruguay, Zambia

Over-the-counter medicines
- In the following markets, this Branded Content will be restricted to audiences aged 18 years and older and to the market in which it was originally posted. See our healthcare and pharmaceuticals advertising policies for additional restrictions and details for your country.
  - United States
- In the following markets, this Branded Content is not allowed:
  - Australia, Austria, Algeria, Argentina, Azerbaijan, Bahrain, Bangladesh, Belgium, Belarus, Bolivia, Brazil, Bulgaria, Cambodia, Canada, Chile, China, Colombia, Costa Rica, Croatia, Cyprus, Czech Republic, Democratic Republic of the Congo, Denmark, Dominican Republic, Ecuador, Egypt, Estonia, Finland, France, Germany, Ghana, Guatemala, Greece, Hong Kong, Hungary, Italy, Indonesia, Iraq, Ireland, Israel, Japan, Jordan, Kazakhstan, Kenya, Korea, Kuwait, Latvia, Lebanon, Lithuania, Malaysia, Mexico, Morocco, Netherlands, New Zealand, Nigeria, Norway, Oman, Pakistan, Panama, Paraguay, Peru, Philippines, Poland, Portugal, Puerto Rico, Qatar, Romania, Saudi Arabia, Serbia, Singapore, Slovakia, Slovenia, South Africa, Spain, Sri Lanka, Switzerland, Sweden, Taiwan, Thailand, Turkey, Ukraine, United Arab Emirates, United Kingdom, Uruguay, Vietnam, Zambia

Underwear – Including bras, panties, briefs, trunks, and boxer shorts shown on or off a model. See the Market-specific requirements for more guidance.

Note: Semi-nudity or significant body exposure of anyone under the age of 18 is not allowed.