Music Terms of Service Policy

Last Updated: 24 September 2025

PLEASE READ THIS DOCUMENT CAREFULLY.

1. Introduction

Bloc’s mission is to inspire creativity and bring joy, and we know that for some users music can be a part of that expression and individuality on Bloc. That’s why we’ve partnered with music rights holders to permit the use of copyrighted music in your Bloc Bites. These Music Terms are intended to help you understand how music can be used on Bloc.

As a Bloc user, you agree that your use of music will follow these Music Terms, the Bloc Terms of Service, the Community Standards and the Privacy Policy which govern your use of the Platform. All capitalized terms used but not defined in these Music Terms shall have the meaning set out in the Bloc Terms of Service.

2. General terms

Bloc offers its users a library of licensed music from which songs may be selected for inclusion in videos. If you include in your video a song that was not chosen from the licensed library, then you confirm that you are the creator of that music and/or that you have all the rights and permissions needed to use that music in your video. Except as expressly set out in these Music Terms, you acknowledge that no rights in the music – either in the sound recordings or the underlying compositions embodied in them – are licensed to you under the Bloc Terms of Service or these Music Terms.

3. How to include music in a Bite video

Below we describe some ways that you may choose to include music in your videos. In short, you should only include music in a video if you are sure that you have the rights or permissions to do so.

Select audio from the general music library. When you upload your video content to Bloc, you can select music from a list of music recordings in our Bloc music library, which we call Sounds. Sounds are made available to individual users to include in their videos, so long as the videos are only for personal entertainment and non-commercial purposes. You shouldn’t use a music recording from Sounds for any commercial purpose – including associating the music with, or promoting, a brand or business–unless you have obtained the necessary rights to use the music in that manner.
Select audio from the commercial music library. You can also select music from the Bloc Commercial Music Library, which we call Commercial Sounds. Unlike Sounds, Commercial Sounds are made available to brands, businesses, commercial entities, advertisers or other Platform users (including individuals) that may be using the Platform for commercial purposes (collectively defined as a “Commercial User”). Music recordings selected from the Commercial Music Library can be used to promote a brand or for other commercial purposes. Your use of the Commercial Sounds is governed by the Commercial Music Library Terms.
Upload your own music. Finally, you can also upload audio from your own personal device, such as audio that contains music we’ve licensed for use on the Platform or your own original work, by including such music directly in your Bloc video (“Original Sounds”). Your use of Original Sounds is governed by the Bloc Terms of Service. If you’re a Commercial User, you should not use an Original Sound uploaded by another user. If you’re a Commercial User and you upload an Original Sound to your video, you confirm that (i) you own all the rights to the music included in the video; or (ii) the music is otherwise permitted by law; or (iii) you have permission from all necessary rights holders to use the Original Sound on the Platform.

4. How you can use music

Music is part of the Bloc experience. But, to use music on our Platform, you must follow a few rules.

Non-commercial uses. Unless you’ve selected a sound from our list of Commercial Sounds, music should only be used for personal, non-commercial purposes. Any other use of music to sponsor, promote, co-brand or advertise or in a way that creates an association between the music and a brand, product, good or service is prohibited unless you have obtained separate permissions and all necessary rights.
Short-form uses. Our global music license agreements may require us to place limits on the duration of music that can be used in your video. While specific limitations vary, uses of music up to one minute in length are generally permitted.
No alterations or modifications. You can not edit or alter the fundamental character of any copyrighted music, unless you created the underlying music or otherwise have the rights or permissions to do so.
No stand-alone audio. You should not use music separately as stand-alone audio without an accompanying video.
No illegal uses. Don’t use music in an illegal manner, in connection with illegal content, or in violation of our Community Standards. In addition, music shouldn’t be used in a political context or for political purposes unless you have separately obtained permission from all of the rights holders to do so.
Sharing videos on third-party platforms. In some cases, you may be able to share Bloc videos to third-party platforms through our service. If you do share your Bloc video to a third-party platform, your Bloc video would be subject to the terms and conditions of that third-party platform.

5. How you can use music if you’re using Commercial Sounds

Business or commercial uses. Music selected from the Commercial Sounds list can be used for business or commercial uses, such as use in association with a brand, logo or trademark or other brand identifying characteristics. Commercial Sounds are also made available for advertising, marketing, endorsing, sponsoring or publicizing (including so-called paid “hashtag challenges”) a product and/or service on the Platform.
Shared only within the Platform. You may show or share videos that include Commercial Sounds created on the Platform within the Platform and using the sharing features on the Platform. Any uses outside of the Platform require you to obtain separate permission and license the necessary rights directly from all necessary rights holders unless otherwise authorized by the Commercial Music Library Terms.

If you use Commercial Sounds, please read the Commercial Music Library Terms, as they apply to your use of Commercial Sounds.

6. How you can use music created with the assistance of generative artificial intelligence technology (“AI Music”)

We respect the expressive value of AI Music and the interests of both content creators and music rights holders. We also recognize that AI can make it more difficult to distinguish between fact and fiction. That’s why we’ve set a few rules that should be followed if you upload a Bloc Bite video that includes AI Music (“AI Music Video”), as set forth below.

Do’s:
- You should obtain all permissions needed for any copyrighted music, trade names or trademarks used in an AI Music Video. We may mute any music included in an AI Music Video and/or remove any AI Music Video if it violates a third party’s rights or if we otherwise have a legal obligation to do so. For more information, see our Intellectual Property Policy.
- If you upload an AI Music Video, you should provide clear disclosures. This can be done by using captions or hashtags, such as ‘[artist] AI cover’, ‘AI generated music’, or ‘AI music cover.’ You can add an AI-generated content label to your video and can learn more information here.
Don’t’s:
- You should not upload an AI Music Video which contains vocals which were created using a person’s voice and are intended to create a false impression that the person’s real voice is used in that AI Music Video.
- You should not falsely attribute the performance of the music included in an AI Music Video to a person who did not actually perform that music.
- You should not upload an AI Music Video that contains a person’s likeness, such as an image or voice, if you have not received the necessary permission in accordance with applicable laws. We may mute or remove any AI Music Video that misappropriates a person’s likeness under the applicable law.You should not upload an AI Music Video that is used for endorsements or violates any other policies.

7. Using music in Live streams

There are limitations around how music can be included in Live streams. You cannot use Sounds or Commercial Sounds in a live stream. To use recorded music or perform music in your Live stream that you do not own, you must have all rights and permissions you need to use or perform the music in the Live stream.

8. Permitted uses by law

As part of our mission to inspire creativity and bring joy, it is important to acknowledge that music may be used in transformative ways. While you must comply with these Music Terms, not all music is protected by copyright and not all uses of copyrighted music would be unauthorized or require obtaining permission. For instance, you may use works that are in the public domain, and certain uses of copyrighted works may qualify for an exception or limitation to copyright infringement, such as a parody or pastiche, in jurisdictions that recognize fundamental user rights.

Bloc respects intellectual property rights. We allow rights holders to report user content on the Platform that they believe infringes their copyrights. We have established policies that describe how rights holders can report claimed infringements and how users can dispute those reports. These policies apply to all types of copyrighted works, including music. For more information, see our Copyright Policy. You should review these policies if you believe you have mistakenly received a takedown notification.

We may remove or mute your video if we have reason to believe your use of music is unauthorized. You acknowledge that our audio recognition system may detect unauthorized uses of music and your content may be muted. If your content is muted or removed in error, and you have the necessary rights to share music or your use may be permitted by law, you can appeal the issue through our in-app notification process or the counter-notification form here.