Legal
- Bloc Reward Terms
- Branded Content Policy
- Copyright Policy
- Intellectual Property Policy
- Music Terms of Service Policy
- Rewards Policy
- Commercial Music Library Terms
- Subscription Policy
- Virtual Items Policy
- Voucher Code Terms
Bloc Reward Terms
Last Updated: September 2025
You can exchange your BLOCS collected from within Bloc for rewards on the “Blocs Rewards” marketplace.
Please read these terms and conditions carefully before submitting your BLOCS for a reward.
SECTION 1: BLOCS REWARDS TERMS SUMMARY
1.1 You can only purchase a Bloc Reward if you have the required number of Virtual Items “BLOCS”, in this case BLOCS.
1.2 Virtual items/”BLOCS” can only be exchanged for Bloc Rewards if they have been earned or bought within the Bloc app.
1.3 Virtual items/”BLOCS” eligible for purchasing Bloc Rewards are only from checking in, being favourited, creating a Moment, uploading a Bite and inviting new users to the Bloc app. They can also be bought directly or rewarded via a Bloc Plus subscription.
1.4 Virtual Items may only be redeemed through the Bloc app. All purchases and redemptions of Virtual Items made through the service are final and non-refundable.
1.5 You must have been a Bloc user for over 1 month to be eligible to purchase a Bloc Reward. If you exchange your BLOCS before 1 month then the exchange will not be accepted and your BLOCS will be refunded to you.
SECTION 2: DEFINITIONS. TERMS & CONDITIONS ACCEPTANCE
2.1 Herein the following definitions are used:
- “Bloc” or the “Company” or the “App Owner” – means Bloc, Thundersnow Ltd, the company incorporated in the United Kingdom, with registration No. 08697352, located at: 17 Broughton Road, Fulham, London, SW62LE, as well as any its affiliates and/or subsidiaries.
- “You” or “User” means a person, who uses the App;
- “App” means the app Bloc: Social Events & Rewards
- “Services” means services provided by the Company through the App.
- “In-app Purchase” means items that exist in digital form and designated for use in App.
2.2 These App Terms of Use (hereinafter referred to as the “Terms” or “Terms & Conditions”), including any and all accompanying documents, constitute a legally binding agreement between You and Bloc.
2.3 You must carefully read and comply with these Terms.
2.4 By using the App, You are confirming that You have fully read, understood and irrevocably accepted these Terms. If you do not agree with these Terms in general or any part of them, you are not permitted to use the App and any associated Services.
SECTION 3: GENERAL PROVISIONS
3.1 These Terms and any accompanying documents are effective and binding on You whenever You use the App.
3.2 You acknowledge and accept that these Terms and any accompanying documents and/or the App are subject to change, modifications, amendments, alterations or supplements at any time without prior written notice, at Bloc’s sole discretion. Your continued use of the App after any amendments or alterations of these Terms, any accompanying documents and/or the App shall constitute Your consent and acceptance of any such changes, modifications, amendments, alterations or supplements.
3.3 You acknowledge and accept that the App Owner reserves the right at any time, in its sole and complete discretion, to modify or to temporarily or permanently suspend or eliminate the App, and/or disable any access to the App for any reason.
By using the App, You covenant, represent, and warrant that (under the Applicable Law and law of Your country of residence). You are of an age of majority in the jurisdiction where You are a resident (at least 18 years of age), and are fully able and legally competent to use the App, and in doing so will not violate any other agreement to which You are a party.
3.4 By using the App, You also covenant, represent, and warrant that (under the Applicable Law and law of Your country of residence):
- You have all necessary and relevant experience and knowledge to deal with digital items and have a full understanding of their framework, are aware of all the merits, risks and any restrictions associated with digital items (including their purchase and use), as well as the necessary and relevant expertise and knowledge to purchase, use and manage them, and are solely responsible for any evaluations based on such knowledge;
- You will not use the App for any illegal activity and You are not engaged in any illegal activity;
- You solely control Your credentials (email address, password or other information provided for the purpose of the App use) and do not act on behalf of any third party.
SECTION 4: PAYMENTS, WITHDRAWAL AND EXCHANGE
4.1 In App Purchases. From time to time, Bloc may offer products and services for purchases (“in app purchases”) through iTunes, Google Play or other application platforms authorised by Bloc (each, a “Software Store”). If you choose to make an in app purchase, you will be prompted to enter details for your account with your Software Store (“your IAP Account”), and your IAP Account will be charged for the in app purchase in accordance with the terms disclosed to you at the time of purchase as well as the general terms for in app purchases that apply to your IAP Account. Some Software Stores may charge you sales tax, depending on where you live. If you purchase an auto-recurring periodic subscription through an in app purchase, your IAP Account will be billed continuously for the subscription until you cancel. After your initial subscription commitment period, and again after any subsequent subscription period, your subscription will automatically continue for an additional equivalent period, at the price you agreed to when subscribing. If you do not wish your subscription to renew automatically, or if you want to change or terminate your subscription,you will need to log in to your IAP account and follow instructions to cancel your subscription, even if you have otherwise deleted your account with us or if you have deleted the Bloc application from your device. Deleting your account on Bloc or deleting the Bloc application from your device does not cancel your subscription; Bloc will retain all funds charged to your IAP Account until you cancel your subscription through your IAP Account.
4.2 Virtual Items. From time to time, you may be able to purchase, with “real world” money, a limited, personal, non-transferable, non-sublicensable, revocable license to use “virtual items,” including but not limited to Favourites (collectively, “Virtual Items”). You are only allowed to purchase Virtual Items from us or our authorised partners through the Service and not in any other way. Virtual Items represent a limited license right governed by this Agreement. Except as otherwise prohibited by applicable law, Virtual Items obtained by you are licensed to you, and you acknowledge that no title or ownership in or to Virtual Items is being transferred or assigned to you. This Agreement should not be construed as a sale of any rights in Virtual Items. Any Virtual Item balance shown in your account does not constitute a real-world balance or reflect any stored value, but instead constitutes a measurement of the extent of your license. Virtual Items do not incur fees for non-use, however, the license granted to you in Virtual Items will terminate in accordance with the terms of this Agreement, when Bloc ceases providing the Service or your account is otherwise closed or terminated. Bloc, in its sole discretion, reserves the right to charge fees for the right to access or use Virtual Items and/or may distribute Virtual Items with or without charge. Bloc may manage, regulate, control, modify or eliminate Virtual Items at any time. Bloc shall have no liability to you or any third party in the event that Bloc exercises such rights. The transfer of Virtual Items is prohibited, and you shall not sell, redeem or otherwise transfer Virtual Items to any person or entity. Virtual Items may only be redeemed through the Service. All purchases and redemptions of Virtual Items made through the service are final and non-refundable. The provision of Virtual Items for use in the Service is a service provided by Bloc that commences immediately upon the acceptance of your purchase of such Virtual Items. You acknowledge that Bloc is not required to provide a refund for any reason, and that you will not receive money or other compensation for unused Virtual Items when an account is closed, whether such closure was voluntary or involuntary.
4.3 Bloc Reward Exchange Review. If you have the required number of Virtual Items and choose to exchange BLOCS for a Bloc Reward, a request for review will be sent to the App Owner’s. Your account will be reviewed and your request may take up to 72 hours to be accepted or rejected. You will be notified in the App of the result of the review. Failure to provide the correct and up to date details may delay the exchange of the Bloc Reward. If the App Owner’s deem these Terms to be violated in anyway by You, the App Owner’s will reject the request and the Virtual Items will be deleted from Your account. You will be notified in App and by email the reason for the rejection.
SECTION 5: REFUND POLICY
5.1 Refunds. Generally, all charges for purchases are non-refundable, and there are no refunds or credits for partially used periods. We may make an exception if a refund for a subscription offering is requested within fourteen days of the transaction date, or if the laws applicable in your jurisdiction provide for refunds.
5.2 For subscribers residing in the EU or European Economic Area, in accordance with local law, you are entitled to a full refund during the 14 days after the subscription begins. Please note that this 14-day period commences when the subscription starts.
5.3 Purchases of Virtual Items are FINAL AND NON-REFUNDABLE.
5.4 To request a refund:
If you subscribed using your Apple ID, refunds are handled by Apple, not Bloc. To request a refund, go to iTunes, click on your Apple ID, select “Purchases history,” find the transaction and hit “Report Problem”. You can also submit a request at https://getsupport.apple.com.
If you subscribed using your Google Play Store account please contact us with your order number for the Google Play Store (you can find the order number in the order confirmation email or by logging in to Google Wallet).
5.5 There are no refunds when We terminate Your use of and registration with the App or freeze any transactions on Bloc platform if You violate these Terms or any other Bloc policies.
5.6 Bloc does not assume any liability and does not refund with regard to any transactions on purchase or sale of items on the App through a Software Store. Before making any transaction You should review the Software Store’s refund policy which shall apply to all payments through such Software Store
5.7 If a User’s Account is suspended by Bloc, any balance on said Account may be fortified. In this case Bloc may at its sole discretion assist the User in transferring of funds.
SECTION 6: OBLIGATIONS CONCERNING TRANSACTIONS PERFORMED THROUGH THE APP
6.1. The App is not an online shop, but merely an online platform where Users may conduct transfers with Virtual Items between them.
6.2 Any transfers of Virtual Items performed through the App are made between the respective Users, while Bloc only facilitates such transfers by means of establishing and maintaining the App’s functionalities and provides certain additional services to the Users aimed at improving safety, speed and certainty of the transfers.
6.3 These Terms or any other documents of the App Owner do not and will not determine any conditions specific for transfers being conducted between Users concerning the transfer of In-App Virtual Items through the App.
6.4 Users are personally responsible for observing all the terms and conditions of transactions conducted on, via or as a result of using the Service. The App Owner is not a party to any agreement or legal relations between the Users performing transfers on the App.
6.5 The Users exchanging Virtual Items through the Service hereby agree and acknowledge that they are solely responsible for paying any tax liabilities in compliance with the applicable laws, resulting from the income made through the App.
6.6 The App Owner in any case is not liable for settling above fees and taxes and for any filing obligations of the Users.
SECTION 7: INDEMNIFICATION
7.1 To the extent permitted by Applicable Law, You shall indemnify, defend, and hold the App Owner and/or its subsidiaries, Affiliates, directors, officers, employees, agents, successors, and permitted assignees harmless from and against any and all claims, damages, losses, suits, actions, demands, proceedings, expenses, and/or liabilities (including but not limited to reasonable attorneys’ fees incurred and/or those necessary to successfully establish the right to indemnification) filed/incurred by any third party against the App Owner arising out of a breach of any warranty, representation, or obligation hereunder.
7.2 You shall not have any claim of any nature whatsoever against the App Owner for any failure by the App Owner to carry out any of its obligations under these Terms as a result of causes beyond its control, including but not limited to any strike, lockout, shortage of labor or materials, delays in transport, hacker attacks on the App or any resources which have any relation to Bloc, any economic instability, any advances in quantum computing or cryptography that impact Blockchain immutability, any malfunction, breakdown or abandonment of the Ethereum, Bitcoin or other Blockchain-based protocols, any volatility in the value of cryptocurrencies, accidents of any kind, any default or delay by any sub-contractor or supplier of Ours, riot, any political or civil disturbances, the elements, by an act of state or government including regulatory action imposed, any delay in securing any permit, consent or approval required by the App Owner, for the supply of products under these Terms or any other authority or any other cause whatsoever beyond Our absolute and direct control.
SECTION 8: LIMITATION OF LIABILITY
8.1 You hereby expressly agree that, to the maximum extent permitted by the Applicable Law, neither the App Owner nor its Affiliates shall be liable to You, regardless of the basis or theory upon which the liability is claimed, for any damage or loss, including loss of business, revenue, or profits, or loss of or damage to data, equipment, or software (direct, indirect, punitive, actual, consequential, incidental, special, exemplary or otherwise) resulting from:
- the use of, inability to use, or availability or unavailability of the App or the material, information, software, facilities, services or content on the App;
- Your purchase of the Virtual Items available on Bloc or Your use of them;
- any change of the value of the Virtual Items available on Bloc;
- any illegal or unauthorized use of the App or purchase or use of the Virtual Items available on Bloc;
- the resale or exchange or attempted resale or exchange of Virtual Items available on Bloc;
- the product failing to be suitable for the special or particular purpose You intend, or the failure of any services on or related to the App, including Virtual Items, assets or platforms or the information, images or audio contained or related to the App; and
- the App being infected with any malicious code or viruses.
8.2 You understand and agree that it is Your obligation to ensure compliance with any legislation relevant to Your country of domicile concerning Your use of the App.
8.3 The App owner does not warrant or represent that any information on the App is accurate or reliable or that the App will be free of errors or viruses, that defects will be corrected, or that the service or the server that makes it available is free of viruses or other harmful components. Your use of the App and its services, including Virtual Items, assets or platforms, and any information, images or audio contained or related to the App is at Your own risk.
8.4 If Applicable Law or the law of Your country of residence does not permit all or any part of the above limitation of liability or exclusion of warranties or disclaimer of implied terms in contracts to apply to You, the limitations, exclusions and disclaimers will apply to You only to the extent permitted by Applicable Law.
8.5 It is possible that due to a number of reasons outside of the App Owner’s control, including but not limited to, changes in regulatory or intellectual property law, technological advancements, social or economic reforms, the failure of commercial relationships, or the malfunction, breakdown or abandonment of the Software Stores and other related technologies may dissolve, disappear, be abandoned or otherwise no longer operate, or operate with material impairments.
8.6 Bloc is currently under development and may undergo significant changes. Any expectations regarding the form and functionality of the Bloc held by You may not be met for a number of reasons including a change in the design and implementation plans and execution of the implementation of the Bloc.
8.7 Despite App Owner’s good faith efforts to exclude any viruses from the App and secure the network and technologies interacting with Bloc, it is possible that one or more third-parties can or will introduce malicious code or other viruses into the open-source software and code underlying Bloc and/or create, undercover or exploit weaknesses in the security of the cloud-based services used by the App Owner. Such events may impact the continued development, deployment or operation of Bloc.
8.8 There are risks associated with using the App, including, but not limited to, the failure of hardware, software and Internet connections. The App Owner is not responsible for the proper and/or complete transmission of the information contained in any electronic communication or of the electronic communication itself, nor for any disruption, distortion or delay in its delivery or receipt, however so caused.
8.9 Security measures have been implemented to ensure the safety and integrity of any of the services related to Bloc. However, despite this, You acknowledge that information that is transmitted over the internet or Blockchain may be susceptible to unlawful access and monitoring.
SECTION 9: MISCELLANEOUS
9.1 Termination and Suspension. Notwithstanding anything contained herein, the App Owner reserves the right, without notice and in its sole discretion, to terminate these Terms, suspend Your right to access the App, and delete or deactivate Your Account and all related information and files in such Account without liability to You, including (but not limited to) in case of Your breach of these Terms or if the App Owner believes You have committed fraud, negligence or other misconduct. You may terminate these Terms without notice by discontinuing use of the App. All rights granted to You under these Terms will immediately be revoked upon the App Owner’s termination of these Terms or suspension of Your access to the App. In the event of any Force Majeure Event (as defined in “Miscellaneous” Section), breach of this Agreement, or any other event that would make the provision of services commercially unreasonable, the App Owner may, in its discretion and without liability to You, with or without prior notice, suspend Your access to all or a portion of its services or the App.
9.2 Communication and Notices. Any communication concerning these Terms execution and/or violation should be conducted only via email. The one and only language of the communication shall be English. The App Owner may provide any notice to You under this Agreement by posting a notice on the App. Notices the App Owner provides by posting on the App will be effective upon posting and notices App Owner provides by email will be effective when such email is sent. It is Your responsibility to keep Your email address current. If an email address is provided in App, You will be deemed to have received any email sent to the email address then associated with Your account when App Owner sends such email, whether or not You actually receive or read the email.
9.3 Further Assistance. You shall cooperate with and assist the App Owner in connection with any investigation, examination or enquiry by any government entity. You shall promptly provide the App Owner with any documents, certification, record or other information it may request in connection with such investigation, examination or enquiry.
9.4 Force Majeure Events. App Owner shall not be liable for any loss or damage arising from any event beyond its reasonable control, including but not limited to flood, extraordinary weather conditions, earthquake, or other act of God, fire, war, insurrection, riot, labor dispute, accident, action of government, communications, power failure, or equipment or software malfunction or any other cause beyond its reasonable control (each, a “Force Majeure Event”).
9.5 Applicable Law. All questions concerning the construction, validity, enforcement and interpretation of this Agreement shall be governed by and construed and enforced in accordance with the laws of the United Kingdom. To resolve any dispute, controversy or claim between them arising out of or relating to this Agreement, or the breach thereof, the Parties agree first to negotiate in good faith for a period of not less than sixty (60) days following written notification of such controversy or claim to the other Party. If the negotiations do not resolve the dispute, controversy or claim to the reasonable satisfaction of all Parties during such period, then the Parties irrevocably and unconditionally submit the respective claim to the binding arbitration with the Rules of Arbitration of International Chamber of Commerce. The claim is to be reviewed by one or more arbitrators appointed in accordance with the said rules. Except for any disputes, claims, suits, actions, causes of action, demands or proceedings in which either Party seeks injunctive or other equitable relief for the alleged unlawful use of intellectual property, including, without limitation, copyrights, trademarks, trade names, logos, trade secrets or patents, You and the App Owner (a) waive Your and App Owner’s respective rights to have any and all disputes arising from or related to these Terms resolved in a court, and (b) waive Your and App Owner’s respective rights to a jury trial. The substantive law shall be the Applicable Law (including all other operating rules, policies, and procedures that may be issued by the App Owner and published from time to time on the App), without regard to conflict of law rules or principles. The language of the arbitration shall be English.
Branded Content Policy
Last Updated: 13 September 2025
PLEASE READ THIS DOCUMENT CAREFULLY.
1. What is Branded Content?
Branded content (“Branded Content”) is content that promotes or reviews a third party brand or its products or services in exchange for payment or any other incentive.
Branded Content includes content which features or references:
- A product or service that has been gifted to you by or on behalf of a brand;
- A brand, product, or service that you have been paid to post about, whether in the form of money or a gift;
- A product or service for which you will receive a commission on any sales, for example, via an affiliate link or promotional code; or
- A brand that you have or have had a commercial relationship with, such as acting as a brand ambassador.
2. Rules for posting Branded Content:
- You are responsible for ensuring that any Branded Content you post complies with all applicable laws and regulations. While the rules in our Branded Content Policy are intended to help you to comply with relevant laws and regulations, they are not exhaustive, and you should be aware of any other applicable legal requirements.
- We may update these rules periodically (for instance, if we need to reflect any changes to applicable laws or regulations), and in some instances we may need to apply them to content you have already posted (for example, if a new law requires us to no longer display certain types of content).
- In addition to following our Branded Content Policy, you must also comply with Bloc’s Terms of Service and Community Standards.
- To the extent that your Branded Content does not comply with any of these rules, we may remove the content or impose other restrictions.
3. What do you need to do when posting Branded Content?
- When posting Branded Content, you must enable the commercial content disclosure toggle. This is accessible through the content disclosure settings when posting your content. When you enable the toggle, and indicate that the content is posted on behalf of a third party, your content will be automatically labelled to indicate that it is Branded Content. In addition, where required by law, your content may be added to the Bloc Commercial Content Library. Please note that in some circumstances, Bloc may be required to ensure that Branded Content remains publicly available in the library even if the original content is deleted or altered.
- You must ensure that the product or service you are promoting is sufficiently clear, without requiring viewers to access your profile page or any links. For instance, you should explicitly identify the product or service verbally and/or in the text caption.
- You must not make false, deceptive, or misleading claims about any products or services.
- You must not post content promoting illegal products or services.
- You must not promote products or services relating to any of the Prohibited Industries listed below.
- You should also be aware that if you promote products or services subject to additional legal requirements or restrictions in specific countries or regions, we may prevent the content from being accessed in the relevant countries, or apply other restrictions (such as specific age limits).
- In addition, you must not:
- use surreptitious or subliminal techniques;
- prejudice respect for human dignity;
- include or promote any discrimination based on sex, racial or ethnic origin, nationality, religion or belief, disability, age, or sexual orientation;
- encourage behaviour prejudicial to health or safety or which is grossly prejudicial to the protection of the environment;
- promote or reinforce negative or unhealthy body images, or exploit insecurities to conform to certain beauty ideals or standards;
- promote an unhealthy relationship with food or exercise;
- cause physical, mental, or moral detriment to minors;
- exhort minors to buy, rent, or hire a product or service, or encourage minors to persuade their parents or others to purchase goods or services being advertised; or
- exploit the trust minors place in parents, teachers, or other persons, or show minors in dangerous situations.
4. Prohibited Industries and Products
You must not post Branded Content which promotes or reviews products or services from the following prohibited industries.
- 🚫 Adult and sexual products and services – Including adult entertainment and related products and services, such as pornography, sex toys, lubricants, and fetish costumes, including underwear-like corsets and micro-thongs. Sexual activity is also not allowed.
- 🚫 Animals – Including buying or selling animals, and animal body parts and products from protected, endangered, or threatened animals, including organs, horns, ivory, bone, skin, fur, wool, leather, or teeth.
- 🚫 Cigarettes, tobacco, and nicotine products – Including cigarettes, cigars, tobacco, e-cigarettes, cigarette containers, shisha, nicotine patches, snuff, vaporizers, or vape devices, including those without tobacco content, and other related products and services.
- 🚫 Contraceptive products and services – Including any products, services, artificial methods, or other techniques – medical or non-medical – to prevent or terminate pregnancies, including abortion-related services.
- 🚫 Dating and live video applications – Including dating services and live video chat services that convey, imply, portray, or encourage transactional relationships, infidelity, or sexual encounters.
- 🚫 Drug-related products and services – Including illegal drugs, drug paraphernalia, recreational and prescription drugs, and CBD supplements.
- 🚫 Financial Services – Including pyramid schemes, multi-level marketing opportunities, too-good-to-be-true financial offers, payday loans, and “get rich quick” schemes.
- 🚫 Gambling – Including online gambling, casinos, social casinos, sports betting, fantasy sports, bingo, lotteries, and other gambling-related content.
- 🚫 Pharmaceuticals, healthcare, and medicine products, including:
- Any medical institutions, treatments, or devices, including nutritionists, online pharmacies, and telehealth providers;
- Pharmacological products claiming health benefits;
- Prescription drugs
- Therapy or other mental health consulting services;
- Infant formula and nutritional supplements for babies under the age of two;
- Vitamins, powders, shakes, or gummies claiming to contain vitamins or health benefits;
- Teeth whitening products and hair growth products;
- Cosmetic clinics, cosmetic surgery, and cosmetics making medicinal claims, including dental surgeries, tattoo services, and laser hair removal services; and
- Contraceptive products and services, including any products, services, artificial methods, or other techniques – medical or non-medical – to prevent or terminate pregnancies, including condoms and abortion-related services.
- 🚫 Political advertising – All political or issue-based advertising is prohibited. For more information, please see our political advertising policy.
- 🚫 Products and services that enable dishonest behavior – Including products or services that may infringe upon individual privacy, steal other people’s personal information, infringe upon a third party’s intellectual and other property rights, steal other people’s property, or assist with dishonest behavior, such as fraud or falsification.
- 🚫 Professional services Including accounting, legal, and immigration services.
- 🚫 Sensitive Religious Content – Including content that disrespects religious elements, cultures, or figures, any hateful behavior, hate speech, or the promotion of hateful ideologies, or claims that faith-based healing, counseling, or miracle-working can treat, cure, or alleviate physical, emotional, or mental health.
- 🚫 Weapons, ammunition, or explosives – Including weapons and related parts, such as firearms, firearm parts, firearm silencers, firearm suppressors, paintball guns, BB guns, non-culinary knives, blades, or spears, tasers, nunchucks, batons, swords, pepper spray, fireworks, or other explosives, and other objects that are designed to cause harm to individuals or for self-defense.
- 🚫 Weight loss products or services – Including weight loss clinics, weight loss and weight management supplements, such as fat burning pills, appetite suppressants, weight loss and detox teas, or lollipops, and fasting services and products.
- 🚫 Counterfeit products – Content must not display or promote counterfeit documents, such as counterfeit degrees, passports, or immigration papers, or counterfeit or unauthorized replicas of a real product.
- 🚫 Other prohibited products or services – Any other businesses, products, or services that are highly controversial, distasteful, violent, or dangerous that would be deemed incompatible with the Bloc platform or with applicable law. Examples include international brides, hazardous chemical products, trading of human organs and transplants, prenatal sex determination services, and protected wild flora. This also includes Branded Content that refers to a sensitive event or topic, such as deaths, natural or industrial disasters, violent attacks, or civil disorder, and contains any of the following: personal attacks, hashtag appropriation, the selling of goods or services, political campaigning, solicitation of followers, or other inappropriate content.
5. Restricted industries and products
Branded Content that promotes or reviews products or services from the following restricted industries may be allowed, but will only be shown in the market in which it was posted and may be age-restricted.
You are responsible for ensuring that any Branded Content you post complies with all applicable laws and regulations. This includes, but is not limited to, any required disclosures and disclaimers that are in addition to Branded Content disclosures. While the rules in our Branded Content Policy are intended to help you to comply with relevant laws and regulations, they are not exhaustive and you should be aware of any other applicable legal requirements.
You can only post Branded Content to promote the following industries and products if you have been invited by an approved brand.
Brand Requirements
All brand partners must receive explicit permission from Bloc to promote for the following industries and products. The brand partner must have a Registered Business Account and go through any additional required qualification processes. Brands may only partner with content creators through the Bloc One platform.
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- Alcohol – Including alcoholic beverages, such as wine, beer, and spirits, alcohol clubs and subscription services, alcohol-making kits, and alcohol-sponsored events. This also includes alcohol-free or no-alcohol alternatives, soft drinks presented as mixers for alcohol, drinking accessories or games, and content sponsored by alcohol brands.
- In the following markets, this Branded Content will be age restricted to the appropriate audiences and to the market in which it was originally posted. Please see our alcohol advertising policies for details on which products and services are allowed in your region and additional restrictions.
- Audiences aged 18 years and older in Brazil
- Audiences aged 21 years and older in the United States
- In the following markets, this Branded Content is not allowed:
- Australia, Austria, Algeria, Argentina, Azerbaijan, Bahrain, Bangladesh, Belgium, Belarus, Bolivia, Bulgaria, Cambodia, Canada, Chile, China, Colombia, Costa Rica, Croatia, Cyprus, Czech Republic, Democratic Republic of the Congo, Denmark, Dominican Republic, Ecuador, Egypt, Estonia, Finland, France, Germany, Ghana, Guatemala, Greece, Hong Kong, Hungary, Italy, Indonesia, Iraq, Ireland, Israel, Japan, Jordan, Kazakhstan, Kenya, Korea, Kuwait, Latvia, Lebanon, Lithuania, Malaysia, Mexico, Morocco, Netherlands, New Zealand, Nigeria, Norway, Oman, Pakistan, Panama, Paraguay, Peru, Philippines, Poland, Portugal, Puerto Rico, Qatar, Romania, Saudi Arabia, Serbia, Singapore, Slovakia, Slovenia, South Africa, Spain, Sri Lanka, Switzerland, Sweden, Taiwan, Thailand, Turkey, Ukraine, United Arab Emirates, United Kingdom, Uruguay, Vietnam, Zambia
- In the following markets, this Branded Content will be age restricted to the appropriate audiences and to the market in which it was originally posted. Please see our alcohol advertising policies for details on which products and services are allowed in your region and additional restrictions.
- Alcohol – Including alcoholic beverages, such as wine, beer, and spirits, alcohol clubs and subscription services, alcohol-making kits, and alcohol-sponsored events. This also includes alcohol-free or no-alcohol alternatives, soft drinks presented as mixers for alcohol, drinking accessories or games, and content sponsored by alcohol brands.
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- Dating Apps and Live Video Applications – Including dating services and live video chat services that are focused on generating connections between people who are interested in romance or friendship.
- In the following markets, this Branded Content will be restricted to audiences aged 18 years and older and to the market in which it was originally posted. Please see our adult content – dating and live chat policies for details on which products and services are allowed in your region and additional restrictions.
- Australia, Argentina, Brazil, Canada, Colombia, Indonesia, Japan, Korea, Malaysia, Mexico, Philippines, Singapore, Taiwan, Thailand, United States, Vietnam
- In the following markets, this Branded Content is not allowed:
- Austria, Algeria, Azerbaijan, Bahrain, Bangladesh, Belgium, Belarus, Bolivia, Bulgaria, Cambodia, Chile, China, Costa Rica, Croatia, Cyprus, Czech Republic, Democratic Republic of the Congo, Denmark, Dominican Republic, Ecuador, Egypt, Estonia, Finland, France, Germany, Ghana, Guatemala, Greece, Hong Kong, Hungary, Italy, Iraq, Ireland, Israel, Jordan, Kazakhstan, Kenya, Kuwait, Latvia, Lebanon, Lithuania, Morocco, Netherlands, New Zealand, Nigeria, Norway, Oman, Pakistan, Panama, Paraguay, Peru, Poland, Portugal, Puerto Rico, Qatar, Romania, Saudi Arabia, Serbia, Slovakia, Slovenia, South Africa, Spain, Sri Lanka, Switzerland, Sweden, Turkey, Ukraine, United Arab Emirates, United Kingdom, Uruguay, Zambia
- In the following markets, this Branded Content will be restricted to audiences aged 18 years and older and to the market in which it was originally posted. Please see our adult content – dating and live chat policies for details on which products and services are allowed in your region and additional restrictions.
- Dating Apps and Live Video Applications – Including dating services and live video chat services that are focused on generating connections between people who are interested in romance or friendship.
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- Energy drinks: This Branded Content will be restricted to audiences aged 18 years and older and should not feature minors.
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- Film, TV show, and game trailers.
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- Financial Services – Including loans, credit cards, insurance services, investment services, and lending and management of money assets.
- In the following markets, this Branded Content will be restricted to audiences aged 18 years and older and to the market in which it was originally posted. See our financial services advertising policies for details on which products and services are allowed in your region and additional restrictions.
- Argentina, Brazil, Canada, Colombia, Egypt, Indonesia, Japan, Korea, Malaysia, Mexico, Philippines, Saudi Arabia, Singapore, Taiwan, Thailand, Turkey, UAE, United States, Vietnam
- In the following markets, this Branded Content is not allowed:
- Australia, Austria, Algeria, Azerbaijan, Bahrain, Bangladesh, Belgium, Belarus, Bolivia, Bulgaria, Cambodia, Chile, China, Costa Rica, Croatia, Cyprus, Czech Republic, Democratic Republic of the Congo, Denmark, Dominican Republic, Ecuador, Estonia, Finland, France, Germany, Ghana, Guatemala, Greece, Hong Kong, Hungary, Italy, Iraq, Ireland, Israel, Jordan, Kazakhstan, Kenya, Kuwait, Latvia, Lebanon, Lithuania, Morocco, Netherlands, New Zealand, Nigeria, Norway, Oman, Pakistan, Panama, Paraguay, Peru, Poland, Portugal, Puerto Rico, Qatar, Romania, Serbia, Slovakia, Slovenia, South Africa, Spain, Sri Lanka, Switzerland, Sweden, Ukraine, United Kingdom, Uruguay, Zambia
- In the following markets, this Branded Content will be restricted to audiences aged 18 years and older and to the market in which it was originally posted. See our financial services advertising policies for details on which products and services are allowed in your region and additional restrictions.
- Financial Services – Including loans, credit cards, insurance services, investment services, and lending and management of money assets.
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- Over-the-counter medicines
- In the following markets, this Branded Content will be restricted to audiences aged 18 years and older and to the market in which it was originally posted. See our healthcare and pharmaceuticals advertising policies for additional restrictions and details for your country.
- United States
- In the following markets, this Branded Content is not allowed:
- Australia, Austria, Algeria, Argentina, Azerbaijan, Bahrain, Bangladesh, Belgium, Belarus, Bolivia, Brazil, Bulgaria, Cambodia, Canada, Chile, China, Colombia, Costa Rica, Croatia, Cyprus, Czech Republic, Democratic Republic of the Congo, Denmark, Dominican Republic, Ecuador, Egypt, Estonia, Finland, France, Germany, Ghana, Guatemala, Greece, Hong Kong, Hungary, Italy, Indonesia, Iraq, Ireland, Israel, Japan, Jordan, Kazakhstan, Kenya, Korea, Kuwait, Latvia, Lebanon, Lithuania, Malaysia, Mexico, Morocco, Netherlands, New Zealand, Nigeria, Norway, Oman, Pakistan, Panama, Paraguay, Peru, Philippines, Poland, Portugal, Puerto Rico, Qatar, Romania, Saudi Arabia, Serbia, Singapore, Slovakia, Slovenia, South Africa, Spain, Sri Lanka, Switzerland, Sweden, Taiwan, Thailand, Turkey, Ukraine, United Arab Emirates, United Kingdom, Uruguay, Vietnam, Zambia
- In the following markets, this Branded Content will be restricted to audiences aged 18 years and older and to the market in which it was originally posted. See our healthcare and pharmaceuticals advertising policies for additional restrictions and details for your country.
- Over-the-counter medicines
- Underwear – Including bras, panties, briefs, trunks, and boxer shorts shown on or off a model. See the Market-specific requirements for more guidance.
Note: Semi-nudity or significant body exposure of anyone under the age of 18 is not allowed.
Copyright Policy
Last Updated: 3 October 2025
PLEASE READ THIS DOCUMENT CAREFULLY.
1. What is copyright?
Copyright is a legal right that protects original works of authorship, such as videos and music. Copyright protects an original expression of an idea (for example, the specific way a video or music is expressed or created) but does not protect underlying ideas or facts.
2. How to obtain copyright protection
In general, you obtain copyright protection when you create an original work.
Copyright protection only extends to original expressions. It doesn’t extend to ideas, procedures, methods of operation, or mathematical concepts. For example, a person may own the copyright to a film, but not the underlying plot or themes that are expressed in the film.
There is generally no requirement to register a work in order to obtain copyright protection, although doing so may facilitate dispute resolution in certain jurisdictions.
3. Protecting copyright on Bloc
Can you post another person’s copyrighted content on Bloc without their permission?
Our Terms of Service and Community Standards don’t allow posting, sharing, or sending any content that violates or infringes upon another party’s copyrights, trademarks, or other intellectual property (IP) rights. This includes the use of another person’s copyrighted content without proper authorization or legally valid reasons.
Under certain circumstances, you may be legally permitted to use another person’s copyrighted content without their permission. This includes fair use and exceptions to copyright such as quotation, criticism and/or review of the copyrighted content.
4. Copyright infringements
What to do if your copyright has been infringed on Bloc
If you believe that someone has infringed your copyright on Bloc, you may directly contact the person to resolve the matter. Alternatively, you may submit a Copyright Infringement Report to request the removal of the alleged infringing content from Bloc through our online form or in-app.
To report intellectual property infringement on Bloc:
1. In the Bloc app, tap the Share button on the side of the post you’d like to report.
2. Tap Report.
3. Tap Counterfeits and intellectual property.
4. Tap Intellectual property violation and follow the steps to report.
Important things to know about reporting copyright infringement:
• You’ll need to provide all required and accurate information in your submission or your complaint may be denied.
• You must be the owner of the infringed work or an authorized representative to submit a copyright infringement report. Please ensure that supporting documentation identifying you as the owner or authorized representative is included in the report.
• If you intentionally submit a misleading or fraudulent report, it may lead to liability for damages under laws in applicable countries.
• The information on this page primarily covers user-generated content.
What happens after a copyright infringement claim has been submitted to Bloc?
All copyright infringement claims will be reviewed by our team of IP specialists. We’ll assess whether the report contains all the necessary information for us to investigate the claims and has been submitted by the copyright owner or their authorized representative. We may reach out to you to provide any missing information. We recommend responding promptly to minimize any delays.
If we identify a violation of our Intellectual Property Policy, we’ll remove the content from the platform. We’ll notify both the reporter and the reported person of the action taken.
What to do if your content has been incorrectly removed for copyright infringement
You’ll receive an in-app notification if your content has been removed for copyright infringement. If you believe your content was incorrectly removed because you’re authorized to use the copyrighted content or you believe you have the right to use the content, you can also submit an appeal through the notification in the app. You’ll need to provide all required information, including your contact information and any evidence to support your claim. Otherwise, your appeal may be denied.
The following appeal reasons, without any valid supporting evidence, are generally not accepted:
• Only a small portion of the work was copied and not the entire work.
• There are others who are also posting similar content.
• You don’t claim to own the copyright to the content.
• You didn’t know you weren’t allowed to post the content without permission.
• Posting the content is protected under the right to freedom of speech.
If your appeal is approved, we’ll reinstate your content.
5. Account strikes and bans
What happens to your Bloc account if your content is removed for copyright infringement?
Under our repeat infringer policy, we issue a strike to someone if their content was removed due to copyright infringement. There is a limit of 3 strikes for each IP type, then we’ll permanently remove the account. We count strikes for copyright and trademark infringements separately. For example, if you obtain 2 strikes for copyright infringement and 2 strikes for trademark infringement, your account won’t be banned. However, if you obtain 3 strikes for copyright infringement and one strike for trademark infringement, your account will be banned. Accrued strikes will expire from your record after 90 days. We may also remove violations if the copyright infringement report is retracted or your appeal is approved.
We reserve the right to immediately remove any account for a violation of our Community Guidelines, regardless of the number of strikes.
How to avoid having your content removed for copyright infringement
You should only post original content on Bloc. If you intend to use content that belongs to somebody else, it’s advisable for you to obtain their permission beforehand.
Under certain circumstances, you may be allowed to use another party’s copyrighted content without their permission. For example, if the content is in the public domain or is otherwise permitted by law.
Keep in mind that a lack of knowledge isn’t a valid defense against copyright infringement.
Intellectual Property Policy
Last Updated: 4 October 2025
PLEASE READ THIS DOCUMENT CAREFULLY.
Bloc respects the intellectual property rights of others and requires compliance with the Terms of Service and Community Standards which do not allow content that violates or infringes someone else’s intellectual property rights, including copyright and trademark.
1. Copyright
Copyright is a legal right that protects original works of authorship (e.g., music, videos, etc.). Generally, copyright protects an original expression of an idea (e.g., the specific way a video or music is expressed or created) but does not protect underlying ideas or facts.
2. Copyright Infringement
We do not allow any content that infringes copyright. The use of copyrighted content of others without proper authorization or legally valid reason may lead to a violation of Bloc’s policies.
At the same time, not all unauthorized uses of copyrighted content constitute an infringement. In many countries, exceptions to copyright infringement allow the use of copyrighted works under certain circumstances without authorization from the copyright holder. These include the fair use doctrine in the United States, permitted acts of fair dealing in the European Union (EU), and other equivalent exceptions under applicable local laws in other countries.
3. Removal of Content; Account Bans
Any user content that infringes another person’s copyright may be removed. If a user infringes copyright by using the LIVE feature, we may also temporarily restrict their access to LIVE feature.
We have adopted and reasonably implemented an intellectual property repeat infringer policy under which we, in appropriate circumstances, ban the account of a user who repeatedly commits copyright infringement. We may exercise our discretion to immediately ban any account in cases of severe copyright violations. We reserve the right to refuse any account holder whose account was used for improper activities from opening a new Bloc account.
4. Information for Rightsholders
Copyright Infringement Report
If you believe someone is using your copyrighted work without your permission, you are encouraged to first contact the user for a quick and direct resolution of the matter.
You may also file a Copyright Infringement Report to request the removal of the alleged infringing content from Bloc via our online form or in-app. Please be aware that the United States Digital Millennium Copyright Act (DMCA) or similar laws in other countries outline the statutory requirements necessary for reporting copyright infringement by submitting a compliant notification. To facilitate the evaluation of your report, you’ll need to provide all the information requested in our online Copyright Infringement Report Form. If you submit a report to us, we may contact you if we have questions about your report. Failure to include necessary information may limit our ability to investigate your claims and may result in your report being denied. We may provide the user with information about your report, such as the name of the copyright owner.
Before submitting a report, you should consider whether the content you want to report may be a permissible use of your copyright. Please also be aware that intentionally submitting a misleading or fraudulent report will result in your report being denied and may lead to liability for damages under section 512(f) of the United States DMCA or similar laws in other countries.
EU Copyright Directive
Pursuant to Article 17 of the Copyright Directive (EU 2019/790), if you want to make an enquiry about granting an authorisation to Bloc to make your copyright-protected works available on Bloc, please use this form. We will review your request and be in touch.
If you want to request that your music or audiovisual works are made unavailable in the EU, we need you to file this form. So that Bloc can consider your request, you will have to provide us with relevant and necessary information about you and your copyrighted works. Upon receiving this information and validating your request, Bloc will do its best to ensure that your copyrighted work is made unavailable on Bloc in the EU.
You may ask us to prevent future copies of a video from re-appearing on the platform when you submit a report via our online Copyright Infringement Report form. If you do so, and where a video is removed due to your report, we will use our best efforts to prevent the same video from re-appearing on the platform.
5. Information for Users: Copyright Infringement Appeal
If you are a user located outside of the European Union
You’ll receive an in-app notification if your content has been removed due to a copyright infringement report. We delete the removed content after a period of time in accordance with applicable laws and our data retention policy. After the deletion, your content can no longer be reinstated.
If you believe your content has been removed in error or believe that you are authorised to use the content, you can reach out to the copyright owner directly to request a retraction.
You may also submit an appeal within the Bloc app, which can be accessed from the in-app notification sent to you. Please be aware that the United States DMCA or similar laws in other countries provide instructions on how an affected user can appeal a removal by submitting a compliant counter-notification. To facilitate the evaluation of your appeal, you’ll need to provide all required information, including your contact information and any evidence to support your claim. If you submit an appeal to us, we may contact you if we have additional questions about your appeal. Failure to include necessary information may limit our ability to investigate your claims and may result in your appeal being denied. Please note that, where appropriate and authorised by law, we will forward your entire appeal to the original reporter, including any contact information you provide, in accordance with our Terms of Service and Privacy Policy. The copyright claimant may use this information to file a lawsuit against you. For example, the copyright claimant may file an action seeking a court order to keep the content down pursuant to the United States DMCA or similar laws in other countries.
We may reinstate your content if the content does not infringe on the rightsholder’s copyright or we do not receive notice that the copyright claimant has filed an action seeking a court order to keep the content down pursuant to the United States DMCA or similar laws in other countries. The decision to reinstate any content is at Bloc’s sole discretion.
If you are a user located in the European Union
You’ll receive an in-app notification if your content has been removed due to a copyright infringement report. We delete the removed content after a period of time in accordance with applicable laws and our data retention policy. After the deletion, your content can no longer be reinstated. If you receive a copyright infringement report and believe that you have the right to post the content in question, you can submit an appeal within the Bloc app, which can be accessed from the in-app notification sent to you.
Under EU law, users are allowed to use copyright works without the authorization of the copyright holder for quotation, criticism, review and for the purpose of caricature, parody or pastiche provided that such use is fair. EU countries may also provide for additional exceptions. See below some further information about the exceptions and limitations to copyright available in the EU:
- Quotation, criticism and review
Quotation is the use of an extract from a copyright-protected work for purposes such as illustrating an assertion, defending an opinion or engaging in debate. Quotations may also be used for the purposes of criticising a copyrighted work (e.g. critical commentary on a movie) or reviewing one (e.g. reviewing a book or an album).
- Caricature, parody and pastiche
Caricatures aim at exaggerating or distorting reality, usually for humorous purposes. A parody will evoke an existing copyrighted work while being noticeably different from it and should constitute an expression of humor or mockery. A pastiche will usually incorporate distinctive elements from other works or styles into a new work.
In order for any use of copyrighted work to come within an exception or limitation, it must be fair. This means that it should, where applicable: (i) be no longer than necessary; (ii) be accompanied by sufficient acknowledgement of the source material and (iii) not unreasonably harm the legitimate interests of the rightholder.
6. Trademark
A trademark is a word, symbol, slogan, design, or combination of any of the foregoing that identifies the source of a product or service and distinguishes it from other products or services.
7. Trademark Infringement
Trademark laws prohibit trademark infringement, which is generally the unauthorized use of an identical or a similar trademark or service mark in connection with goods or services in a way that is likely to cause confusion, deception or mistake about the source, origin, sponsorship or affiliation of the associated goods and/or services.
At the same time, the use of another’s trademark for purposes of accurately referencing, lawfully commenting, criticizing, parodying, or reviewing the trademark owner’s products or services, or for purposes of comparing them to other products or services, where the mark is not used to designate the user’s own goods or services or those of a third party, is generally not considered a violation of our policies. Likewise, it is generally permissible to make a fan page about a brand, even without the brand’s permission, provided that the user does not claim to speak for or be associated with the brand or otherwise violate the brand’s intellectual property rights.
8. Counterfeiting
Counterfeiting is the illegal manufacturing, importing and exporting, distributing, selling, facilitating the trade of, or otherwise dealing in goods under a trademark that is identical to or substantially similar to a registered trademark, without the trademark owner’s permission, thereby infringing the rights of the trademark owner.
9. Removal of Content; Account Bans
Any content that violates another’s trademark rights may be taken down and we do not permit the purchase, sale, trade, promotion, or solicitation of counterfeit goods on Bloc, and will remove such content. In some cases, for trademark violations in connection with the use of the LIVE feature, we may also temporarily restrict access to the LIVE feature of the violating user.
We have adopted and reasonably implemented an intellectual property repeat infringer policy under which we, in appropriate circumstances, ban the account of a user who repeatedly commits trademark infringement. We may exercise our discretion to immediately ban any account in cases of severe trademark violations. We reserve the right to refuse any account holder whose account was used for improper activities from opening a new Bloc account.
10. Information for Rightsholders: Trademark Infringement Report
If you believe someone has infringed on your trademark rights, you are encouraged to first contact the user for a quick and direct resolution of the matter.
You may also file a Trademark Infringement Report to request the removal of the alleged infringing content from Bloc via our online form or in-app. All reports should contain the information requested in our online Trademark Infringement Report form. If you submit a report to us, we may contact you if we have additional questions about your report. Failure to include necessary information may limit our ability to investigate your claims and may result in your report being denied. We may provide the user with information about your report, such as the name of the trademark owner. Before submitting a report, you should consider the applicability of permitted acts under trademark laws. Please also be aware that intentionally submitting a misleading or fraudulent report will result in your report being denied and may lead to liability for damages under applicable laws.
11. Information for Users: Trademark Infringement Appeal
You’ll receive an in-app notification if your content has been removed due to a trademark infringement report. We delete the removed content after a period of time in accordance with applicable laws and our data retention policy. After the deletion, your content will no longer be reinstated.
If you believe your content has been removed in error or believe that you are authorised to use the content, you can reach out to the trademark owner directly to request a retraction.
You may also submit an appeal within the Bloc app, which can be accessed from the in-app notification sent to you. You’ll need to provide all required information, including your contact information and any evidence to support your claim. If you submit an appeal to us, we may contact you if we have additional questions about your appeal. Failure to include necessary information may limit our ability to investigate your claims and may result in your appeal being denied. Please note that, where appropriate and authorised by law, we will forward your appeal to the original reporter, including any contact information you provide, in accordance with our Terms of Services and Privacy Policy.
12. General Note
As a Bloc user, you are responsible for the content you post. If you have questions about copyright law or trademark law, such as questions about whether your content or your use of another person’s name or brand infringes or otherwise violates another person’s rights, you may want to contact an attorney.
As a holder of intellectual property rights, if you are unsure whether the content you plan to report to us is infringing your intellectual property rights, you may wish to first seek legal advice before reporting such content to us.
Please note that, Bloc is not in a position to adjudicate disputes between third parties, and may not be able to remove the content or suspend the account being reported. In accordance with our legal obligations, we provide users and rightholders with an intellectual property rights infringement dispute resolution mechanism. Users or rightholders may have other ways to seek resolution, such as out-of-court dispute settlement processes or in-court proceedings under laws in their countries.
Music Terms of Service Policy
Last Updated: 24 September 2025
PLEASE READ THIS DOCUMENT CAREFULLY.
1. Introduction
Bloc’s mission is to inspire creativity and bring joy, and we know that for some users music can be a part of that expression and individuality on Bloc. That’s why we’ve partnered with music rights holders to permit the use of copyrighted music in your Bloc Bites. These Music Terms are intended to help you understand how music can be used on Bloc.
As a Bloc user, you agree that your use of music will follow these Music Terms, the Bloc Terms of Service, the Community Standards and the Privacy Policy which govern your use of the Platform. All capitalized terms used but not defined in these Music Terms shall have the meaning set out in the Bloc Terms of Service.
2. General terms
Bloc offers its users a library of licensed music from which songs may be selected for inclusion in videos. If you include in your video a song that was not chosen from the licensed library, then you confirm that you are the creator of that music and/or that you have all the rights and permissions needed to use that music in your video. Except as expressly set out in these Music Terms, you acknowledge that no rights in the music – either in the sound recordings or the underlying compositions embodied in them – are licensed to you under the Bloc Terms of Service or these Music Terms.
3. How to include music in a Bite video
Below we describe some ways that you may choose to include music in your videos. In short, you should only include music in a video if you are sure that you have the rights or permissions to do so.
- Select audio from the general music library. When you upload your video content to Bloc, you can select music from a list of music recordings in our Bloc music library, which we call Sounds. Sounds are made available to individual users to include in their videos, so long as the videos are only for personal entertainment and non-commercial purposes. You shouldn’t use a music recording from Sounds for any commercial purpose – including associating the music with, or promoting, a brand or business–unless you have obtained the necessary rights to use the music in that manner.
- Select audio from the commercial music library. You can also select music from the Bloc Commercial Music Library, which we call Commercial Sounds. Unlike Sounds, Commercial Sounds are made available to brands, businesses, commercial entities, advertisers or other Platform users (including individuals) that may be using the Platform for commercial purposes (collectively defined as a “Commercial User”). Music recordings selected from the Commercial Music Library can be used to promote a brand or for other commercial purposes. Your use of the Commercial Sounds is governed by the Commercial Music Library Terms.
- Upload your own music. Finally, you can also upload audio from your own personal device, such as audio that contains music we’ve licensed for use on the Platform or your own original work, by including such music directly in your Bloc video (“Original Sounds”). Your use of Original Sounds is governed by the Bloc Terms of Service. If you’re a Commercial User, you should not use an Original Sound uploaded by another user. If you’re a Commercial User and you upload an Original Sound to your video, you confirm that (i) you own all the rights to the music included in the video; or (ii) the music is otherwise permitted by law; or (iii) you have permission from all necessary rights holders to use the Original Sound on the Platform.
4. How you can use music
Music is part of the Bloc experience. But, to use music on our Platform, you must follow a few rules.
- Non-commercial uses. Unless you’ve selected a sound from our list of Commercial Sounds, music should only be used for personal, non-commercial purposes. Any other use of music to sponsor, promote, co-brand or advertise or in a way that creates an association between the music and a brand, product, good or service is prohibited unless you have obtained separate permissions and all necessary rights.
- Short-form uses. Our global music license agreements may require us to place limits on the duration of music that can be used in your video. While specific limitations vary, uses of music up to one minute in length are generally permitted.
- No alterations or modifications. You can not edit or alter the fundamental character of any copyrighted music, unless you created the underlying music or otherwise have the rights or permissions to do so.
- No stand-alone audio. You should not use music separately as stand-alone audio without an accompanying video.
- No illegal uses. Don’t use music in an illegal manner, in connection with illegal content, or in violation of our Community Standards. In addition, music shouldn’t be used in a political context or for political purposes unless you have separately obtained permission from all of the rights holders to do so.
- Sharing videos on third-party platforms. In some cases, you may be able to share Bloc videos to third-party platforms through our service. If you do share your Bloc video to a third-party platform, your Bloc video would be subject to the terms and conditions of that third-party platform.
5. How you can use music if you’re using Commercial Sounds
- Business or commercial uses. Music selected from the Commercial Sounds list can be used for business or commercial uses, such as use in association with a brand, logo or trademark or other brand identifying characteristics. Commercial Sounds are also made available for advertising, marketing, endorsing, sponsoring or publicizing (including so-called paid “hashtag challenges”) a product and/or service on the Platform.
- Shared only within the Platform. You may show or share videos that include Commercial Sounds created on the Platform within the Platform and using the sharing features on the Platform. Any uses outside of the Platform require you to obtain separate permission and license the necessary rights directly from all necessary rights holders unless otherwise authorized by the Commercial Music Library Terms.
If you use Commercial Sounds, please read the Commercial Music Library Terms, as they apply to your use of Commercial Sounds.
6. How you can use music created with the assistance of generative artificial intelligence technology (“AI Music”)
We respect the expressive value of AI Music and the interests of both content creators and music rights holders. We also recognize that AI can make it more difficult to distinguish between fact and fiction. That’s why we’ve set a few rules that should be followed if you upload a Bloc Bite video that includes AI Music (“AI Music Video”), as set forth below.
- Do’s:
- You should obtain all permissions needed for any copyrighted music, trade names or trademarks used in an AI Music Video. We may mute any music included in an AI Music Video and/or remove any AI Music Video if it violates a third party’s rights or if we otherwise have a legal obligation to do so. For more information, see our Intellectual Property Policy.
- If you upload an AI Music Video, you should provide clear disclosures. This can be done by using captions or hashtags, such as ‘[artist] AI cover’, ‘AI generated music’, or ‘AI music cover.’ You can add an AI-generated content label to your video and can learn more information here.
- Don’t’s:
- You should not upload an AI Music Video which contains vocals which were created using a person’s voice and are intended to create a false impression that the person’s real voice is used in that AI Music Video.
- You should not falsely attribute the performance of the music included in an AI Music Video to a person who did not actually perform that music.
- You should not upload an AI Music Video that contains a person’s likeness, such as an image or voice, if you have not received the necessary permission in accordance with applicable laws. We may mute or remove any AI Music Video that misappropriates a person’s likeness under the applicable law.You should not upload an AI Music Video that is used for endorsements or violates any other policies.
7. Using music in Live streams
There are limitations around how music can be included in Live streams. You cannot use Sounds or Commercial Sounds in a live stream. To use recorded music or perform music in your Live stream that you do not own, you must have all rights and permissions you need to use or perform the music in the Live stream.
8. Permitted uses by law
As part of our mission to inspire creativity and bring joy, it is important to acknowledge that music may be used in transformative ways. While you must comply with these Music Terms, not all music is protected by copyright and not all uses of copyrighted music would be unauthorized or require obtaining permission. For instance, you may use works that are in the public domain, and certain uses of copyrighted works may qualify for an exception or limitation to copyright infringement, such as a parody or pastiche, in jurisdictions that recognize fundamental user rights.
Bloc respects intellectual property rights. We allow rights holders to report user content on the Platform that they believe infringes their copyrights. We have established policies that describe how rights holders can report claimed infringements and how users can dispute those reports. These policies apply to all types of copyrighted works, including music. For more information, see our Copyright Policy. You should review these policies if you believe you have mistakenly received a takedown notification.
We may remove or mute your video if we have reason to believe your use of music is unauthorized. You acknowledge that our audio recognition system may detect unauthorized uses of music and your content may be muted. If your content is muted or removed in error, and you have the necessary rights to share music or your use may be permitted by law, you can appeal the issue through our in-app notification process or the counter-notification form here.
Rewards Policy
Last Updated: 28 September 2025
PLEASE READ THIS DOCUMENT CAREFULLY. (This Rewards Policy applies to users living in the European Economic Area (EEA), Switzerland, the UK and the USA)
You must be at least 18 years old to take part in Bloc’s Rewards Programs and receive Rewards.
This Rewards Policy (“Rewards Policy”) applies to Platform users that participate in an incentive program, promotion, and/or campaign offered by Bloc (each, a “Rewards Program”).
Thundersnow Limited (a company registered in England) “Bloc”) offer Rewards Programs to you. Thundersnow Limited is solely responsible for any payment, financial or tax obligations in relation to Rewards Programs.
If you participate in a Rewards Program, you may be eligible to receive virtual and/or physical rewards from Bloc (each, a “Reward“) in recognition of satisfying the relevant Rewards Program’s requirements.
The Reward available depends on the Rewards Program and your location. Please see “What are Rewards and how do you receive them?” below for more information.
When you take part in a Rewards Program, your participation is governed by this Rewards Policy and any other applicable Rewards Program-specific provisions made available to you when you join the Rewards Program (with this Rewards Policy, “Rewards Program Terms”).
Our Terms of Service and Community Standards also apply to your participation in Rewards Programs in the same way as they apply to any other activities on the Platform. Our Privacy Policy describes how we process your personal data.
If there is a conflict between this Rewards Policy and applicable Rewards Program-specific provisions, the Rewards Program-specific provisions will apply.
Capitalised terms not defined in this Rewards Policy have the meanings given to them in our Terms of Service and Virtual Items Policy.
In short: This Rewards Policy and any applicable Rewards Program-specific provisions apply when you participate in Rewards Programs on Bloc. You must also comply with our Terms of Service and Community Standards.
1. Who is eligible to participate in a Rewards Program?
To participate in a Rewards Program, you must:
- Live in the UK, USA, Switzerland or the EEA. The EEA includes countries in the European Union, Iceland, Liechtenstein and Norway.
- For individuals, be at least 18 years old.
- Not be an employee, officer or contractor of Bloc or its group companies.
- Have an active account on the Platform.
- Have complied with all relevant obligations and not be in breach or suspected breach of the Rewards Program Terms, our Terms of Service, our Community Standards or any other applicable policies.
- Participate in the Rewards Program independently, which means you complete the activities in the Rewards Program by yourself (with your own Bloc account) and without the help of third parties, computers or otherwise.
- Meet any additional eligibility criteria for the Rewards Program, as set out in the relevant Rewards Program-specific provisions and/or in the Rewards Program-specific pages.
- Not use a government and public interest account for participating.
In short: You must be at least 18 years old and meet certain other eligibility criteria (above) to take part in Rewards Programs.
2. How can you participate in a Rewards Program?
The relevant Rewards Program-specific provisions will include information and instructions on who is eligible to participate, how to participate, what Rewards are available, and how you may receive them.
For example, some Rewards Programs may:
- Require you to collect a certain number of Virtual Items “BLOCS”, such as Points (as defined in the Virtual Items Policy);
- Require you to complete certain activities, like: Completing predefined activities or actions (“Engagement Action“); or Referring friends who create a new account on the Platform via a referror’s code or link, and where applicable, those friends complete certain Engagement Actions after account creation (a “Referral Program“); and/or
- Reward you for your popularity and/or for creating content on our Platform.
There is no charge to enter Rewards Programs.
In short: Rewards Program-specific provisions will tell you what Rewards are available and what you must do to receive them.
3. What are Rewards and how do you receive them?
A “Reward” can be:
- Digital goods and/or services supplied by Bloc (such as Coins and profile frames, as outlined in our Virtual Items Policy), or coupons and discount vouchers for other services.
- Merchandise, real-world experiences, or hospitality rewards;
- A monetary reward from Bloc (“Reward Payment”); and/or
- Other goods, services or other benefits supplied by a third-party supplier (“Supplier”), such as a gift card, coupons, discount vouchers, real-world experiences or trips, or merchandise.
We provide Rewards to (amongst other things):
- Recognise a creator’s contributions to the Platform for the quality and quantity of content they share, the level of their viewer engagement, and their popularity. Popularity is measured through Bloc’s allocation of a Virtual Item known as BLOCS. For more information, please see our Virtual Items Policy;
- Incentivise you to try new features or products;
- Thank you for your active participation on the Platform; and/or
- Thank you for successfully inviting new users to the Platform.
The relevant Rewards Program-specific provisions will include detailed information about what Rewards are available under that Rewards Program and how to receive them.
If you participate in a Rewards Program and are eligible to receive a Reward, BLOC will send you an in-app notification or contact you via other channels (as appropriate) to tell you how to claim the Reward. You must follow the instructions provided to claim or use a Reward.
If a Reward is dependent on you collecting a certain number or type of Virtual Items, the amount needed will be explained to you in the Rewards Program-specific provisions.
In some instances, to receive a Reward you will need to submit a request. You can normally do this from within your Bloc account. Once you submit a request for a Reward, we may need time to review your request. We will do our best to complete our review within twenty-four (24) hours, although some requests may take longer.
You are responsible for paying any taxes related to any Rewards you receive. All Rewards are given inclusive of tax (if applicable). Bloc is authorised, if we reasonably believe we are required, to withhold and/or deduct tax from payments and to pay over these amounts to any tax authority. If any such withholding and/or deduction is required, you will not be entitled to any additional payment from Bloc. Bloc is under no obligation to support you in making a claim for refund or relief from any tax authority.
Rewards cannot be transferred to anyone else, and you cannot exchange them for anything else. You are responsible for your use of Rewards. We do not offer refunds or reimbursements for Rewards you have received, unless we are at fault or are otherwise legally required to.
Unless the Rewards Program-specific provisions state otherwise, your ability to receive a Reward will expire two (2) years from the date you are first eligible to receive it. Some Rewards will have a time limit within which you can use them. You must claim and use them by the expiration date (as applicable) or you will forfeit the Reward. Bloc is under no obligation to extend any unclaimed or unused Rewards that have expired.
We do our best to ensure that we reward you with the correct number and type of Rewards. If we learn that a mistake was made when providing a Reward, we will correct the mistake as soon as we can. Bloc may offer you a different Reward to the one set out in the Reward Program-specific provisions, but this will be equivalent to or better than the original Reward.
Monetary Rewards
A Rewards Program may allow you to receive a Reward Payment.
To be eligible for a Reward Payment you must:
- Meet our eligibility requirements, as set out in the applicable Rewards Program-specific provisions;
- Provide us with any relevant information we request (including to verify your identity, age and location); and
- Provide us with details of a valid payment account or payment instrument with a payment provider we support and registered in your legal name, such as a bank account or a PayPal account (a “Preferred Account”).
You must make sure that the information you provide is accurate, complete and up-to-date. If you provide inaccurate information, we will not be responsible for any delays or issues with Reward Payments, and you will bear any resulting consequences, such as lost, stolen, or misdirected funds or other harm.
For some Rewards Programs, a Reward Payment may be displayed to you as being available to be paid out immediately or at a later date. Until you receive a Reward Payment in your Preferred Account, any amount displayed to you belongs to Bloc.
Minimum and maximum Reward Payment limits may apply, along with transaction fees. We’ll also let you know if you need to meet any other minimum requirements before we make the Reward Payment.
We take into account a range of factors when deciding what Reward Payment will be available to you.
Reward Payments are calculated in GBP. We will display the estimated amount in your local currency for ease of reference. If we transfer a Reward Payment to your Preferred Account in your local currency, there may be a cost related to this conversion, which will be applied to your Reward Payment. Details of applicable transaction fees and foreign exchange rates will be displayed to you before you request or receive a Reward Payment.
Depending on the Rewards Program, a Reward Payment may be available to be paid to your Preferred Account periodically or following your request.
We are not responsible for any loss or damage caused by a third-party payment method or payment service provider, or any interruption of services being offered by a third-party payment service provider to you, provided it is not as a result of our actions.
Other Rewards
Some Rewards Programs allow you to receive a non-monetary Reward from Bloc, for example Virtual Items. Further examples of non-monetary rewards can be found above.
Sometimes, a non-monetary Reward will be supplied by a Supplier, although Bloc will still be the party responsible for determining the eligibility for the Reward (as covered in the Rewards Program Terms and applicable Rewards Program-specific provisions). Each Supplier is a separate and distinct organisation from Bloc.
Suppliers may have their own terms (“Supplier T&Cs“) that you must comply with to use their product or service or to successfully claim a Reward, which are supplementary to the Rewards Programs Terms. You must:
- If required, create or log in to an account with the Supplier to use their product or service;
- Read and agree to the Supplier T&Cs before claiming the applicable Reward;
- Ensure that you are eligible to claim the Reward; and
- Verify the validity period of the Reward.
Bloc has no liability for, or control over, the Supplier T&Cs or your use of a Reward supplied by a Supplier. Bloc shall under no circumstances be a party to any agreement between you and the Supplier for a Reward supplied by them. Your use of Rewards in accordance with Supplier T&Cs is not sponsored, endorsed or administered by, or associated with, Bloc.
In short: Bloc offers Rewards to incentivise and thank you for your contributions to the Platform. You may be able to receive monetary Rewards by meeting eligibility requirements and linking a supported payment account, subject to the terms set out above. Non-monetary Rewards, including digital and physical goods and services, may also be offered by Bloc and be provided by Bloc or a third-party Supplier.
4. Why did I not receive a Reward or why was my Reward deducted?
We may deduct a Reward that you have become eligible to receive (in part or in full), or you may not receive a Reward (including a Reward Payment) at all, or receipt of the Reward may be delayed or we may revoke your eligibility to request it, if:
- You do not provide us with the information that we reasonably ask for in accordance with our instructions;
- For a Reward Payment, you do not provide us with a verified and supported Preferred Account;
- We are required to withhold, suspend, delay or re-direct any Reward (or part of it) for legal, regulatory, risk management or security reasons;
- You have breached any applicable law, rule or regulation, or we determine, acting reasonably and objectively, that you have acted in a manner that means you have breached the law, the Rewards Program Terms, applicable Rewards Program-specific provisions, our Terms of Service, and/or our Community Standards;
- Your Reward has been obtained dishonestly;
- We reasonably believe providing you with a Reward may cause reputational damage to us;
- Your content falsely states, misrepresents, or conceals any affiliation or commercial relationship with any person or entity (including whether or not in breach of our Branded Content Policy);
- You otherwise used your Bloc account or engaged in activity on Bloc in violation of any applicable Bloc policy, law, or regulation; and/or
- We determine, acting reasonably and objectively depending on the seriousness of the suspected breach, that you have tampered with, or have attempted to tamper with, the process or the operation of a Rewards Program.
We may, for security, legal, or regulatory reasons and/or to maintain the integrity of your account and/or the Platform, suspend, delay or re-direct any requested Rewards and/or your eligibility to receive a Reward Payment. We will attempt to contact you if we have to do this. However, there may be situations where we need to make urgent changes for security, legal or regulatory reasons, and we may not be able to provide you with advance notice. In such cases, we will endeavor to use commercially reasonable efforts to inform you of such changes as soon as we can.
In short: We may withhold or delay (in part or in full) the granting of a Reward where we have cause to do so.
5. When can a Rewards Program change?
We may change the Rewards Program Terms, applicable Rewards Program-specific provisions, or a Rewards Program at any time for legal, regulatory or business reasons. These changes may include who can participate in a Rewards Program, how to receive Rewards and how a Reward Payment is calculated.
We will give you reasonable advance notice, in a transparent manner, of significant changes which will impact you and the date that they will come into force. The changes will only apply to our relationship going forward.
Where we need to make urgent changes for security, safety, legal or regulatory requirements, we may not be able to provide you with advance notice, but we will let you know as soon as we are able to.
Within this notice period, you will be able to continue to use the Rewards Program under the then-current terms. If you do not agree with the proposed changes, you can withdraw from the Rewards Program before the changes come into effect.
In short: If we materially change the Rewards Program Terms, applicable Rewards Program-specific provisions, or a Rewards Program, we will normally tell you in advance. It won’t change anything between us that has happened already but, if you want to keep using the Rewards Program in the future, you will need to agree to the changes. If you do not agree, you can withdraw from the Rewards Program.
6. When would a Rewards Program, or my access to it, be terminated or suspended?
Termination or suspension of your access to a Rewards Program
We may investigate any suspected breach of the Rewards Program Terms, applicable Rewards Program-specific provisions, our Terms of Service or our Community Guidelines. While we do so, we may deny or suspend your access to some or all the features of a Rewards Program (including any Reward), including without prior notice to you, depending on the seriousness of the suspected breach.
We may temporarily or permanently disable, suspend, or terminate your access to a Rewards Program, the Rewards (including Rewards you have received), or Rewards Program-related product features and services if:
- We are required to do so for legal, regulatory, risk management or security reasons;
- Acting reasonably and objectively depending on the seriousness of the suspected breach we believe that:you have been, are currently or are about to be in material or repeated breach of the Rewards Program Terms, applicable Rewards Program-specific provisions, Terms of Service or Community Guidelines; you have tampered with, or have attempted to tamper with, the process or the operation of a Rewards Program; and/or you are encouraging gifting through the representation of fundraising campaigns and/or donations without Bloc’s consent.
We may also immediately, temporarily or permanently deny, suspend or terminate your access to a Rewards Program or Rewards that you have received if acting reasonably and objectively depending on the seriousness of the suspected breach we believe that you are involved in any situation or occurrence which reflects unfavourably upon you or Bloc (including the Platform or the Rewards Program).
Where appropriate and legally permissible, we will tell you if we suspend or terminate your access to a Rewards Program. If you think we have made a mistake in suspending or terminating your access to a Rewards Program, then you can appeal by either following the instructions to appeal on the Community Standards violation notice.
Termination or suspension of a Rewards Program
We may terminate or suspend a Rewards Program (in part or in full) by giving you reasonable notice, including for the following:
- There are changes in circumstances beyond our reasonable control;
- There are technical problems with a Rewards Program that cannot be resolved within a reasonable time; or
- Where changes in relevant law, a court decision or a decision by a regulatory authority prohibits a Rewards Program in part or in full.
If we terminate or suspend a Rewards Program for any of the above reasons, you may receive the accrued Rewards that you are entitled to, unless you are prohibited from doing so by a court or regulatory authority.
If we partly or fully terminate or suspend a Rewards Program for any of the above reasons, we will attempt to provide you notice.
Your withdrawal from a Rewards Program
You may end your participation in a Rewards Program at any time. If you do so, then, subject to the provisions of the Rewards Program Terms and this Rewards Policy, you may be given an opportunity to receive any accrued Rewards you are still eligible to receive.
In short: We have rules and, if you break them, Bloc can take action against you, which may include terminating your access to Rewards Programs and/or Rewards. We may also terminate or suspend a Rewards Program under certain circumstances. You may choose to end your participation in a Rewards Program at any time.
7. Liability
Bloc cannot guarantee that our Rewards Programs will always function without disruptions, delays, or imperfections. Bloc does not accept responsibility for any losses (including loss of opportunity): (1) unless caused by our breach of this Rewards Policy or any other applicable Rewards Program-specific provisions, or otherwise by our acts; (2) which are not reasonably foreseeable as likely to arise from the relevant breach at the time you begin participating in the relevant Rewards Program; (3) which are business losses; or (4) arising as a result of events beyond our reasonable control, for example natural disasters, activities subject to the instructions of government agencies or actions taken by governments, cyberattacks, pandemic or system failure of the Platform.
However, we do not exclude or limit in any way our liability to you in any way where it would be unlawful to do so. We cannot, and do not, exclude our liability: (1) for damages arising out of injury or death based on negligent acts or omissions by us, or our legal representatives or designated agents; (2) to the extent we have provided a guarantee (which must be expressly designed as such in order to be a guarantee in the legal sense); or (3) for damages arising from our fraudulent misrepresentation, wilful misconduct or gross negligence.
In short: Our Rewards Programs may not always function perfectly. If you suffer loss or damage as a result of this, we may or may not compensate you for this loss, depending on the specific circumstances. We are not responsible for certain losses, including those not caused by our breach, or outside our reasonable control. However, we will accept responsibility in the circumstances we are legally required to do so, as set out in this section.
8. Contact Us
If you have any questions, please contact us here.
Commercial Music Library Terms
Last Updated: 15 September 2025
These “Commercial Music Library Terms” (the “Terms”) apply to the use of sounds (music and non-music) selected from Bloc’s “Commercial Music Library” (the “CML”), whether via the Bloc mobile app, web application or Bloc Creative Center website. Sounds selected from the CML will be referred to in these Terms as “Commercial Sounds”.
In addition to the CML being accessible by individual users, the CML and Commercial Sounds are also made available to brands, businesses, commercial entities and advertisers (collectively, “Business Users”) for inclusion in videos for posting on Bloc, which may include, but not be limited to the following types of uses:
1. Commercial Uses
The association of a Commercial Sound with a brand, logo or trademark or other brand identifying characteristics.
Advertising, marketing, endorsing, sponsoring or publicizing (including so-called paid “hashtag challenges”) a product and/or service on Bloc.
These types of uses will be referred to as “Commercial Uses”.
If you engage in Commercial Uses, you acknowledge and agree to the following terms:
1.1 You may only post or share videos that include Commercial Sounds within Bloc and by using the sharing features made available to Bloc users. Commercial Uses outside of Bloc are not permitted and no rights are granted by Bloc for such uses. Any uses outside of Bloc are subject to you obtaining separate permission and licensing the necessary rights directly from the Commercial Sound rights holder(s). These types of outside uses include, but are not limited to, posting videos on third party digital platforms and inclusion of Commercial Sounds in audio or audiovisual content on television, radio and in theatrical media.
1.2 You are not permitted to make available, distribute, or perform the Commercial Sounds separately from the videos into which you have incorporated the Commercial Sound.
1.3 You are not permitted to use Commercial Sounds in an illegal manner or in any way that violates the rights of third parties, or in connection with any content that is illegal or otherwise violates Bloc’s “Terms of Service” (including any associated “Community Guidelines”). In addition, some of the Commercial Sounds may be subject to additional requirements and/or restrictions, as further specified in the CML. You agree to comply with these additional requirements when you use Commercial Sounds.
Commercial Sounds are the only sounds made available on Bloc for Commercial Uses. Otherwise, no rights are granted to make Commercial Uses of any other sounds (music and non-music) on or through Bloc.
1.4 Commercial Sounds designated as “Premium” (“Premium Tracks”) may be subject to an additional fee for their use. The exact amount may vary and the calculation of any associated fee for use of a Premium Track will be displayed at the time you purchase the applicable ad inventory. Except as described in this paragraph, all other terms and conditions applicable to Commercial Sounds also apply to Premium Tracks.
1.5 With respect to Commercial Uses by Business Users, each such Business User hereby grants to Bloc and its affiliates the right to provide data reporting to the rights holders of the Commercial Sounds used by the Business User in each instance. This data may include the number of views, creations, likes, followers, Business User platform account name, country of the Business User’s home offices and industry in which the Business User operates, the campaign name(s) and Business User’s targeted audience data, which may include, but may not be limited to, gender, personal interests and geo-location. Any data shared by Bloc pursuant to this paragraph will at all times be subject to all applicable privacy and data sharing laws and regulations.
1.6 You (including Business Users) are responsible for any claims and disputes that arise from (i) your failure to adhere to and abide by these Terms, the “Bloc for Business Commercial Terms of Service” or Bloc’s “Terms of Service”; (ii) your unauthorized use of Commercial Sounds (wherever or however accessed); and (iii) your unauthorized, unlicensed use of sounds contained in the non-commercial “General Music Library” made available to personal users of Bloc. In the event of any such claim, including any complaint, investigation, dispute, litigation or arbitration brought against Bloc and/or its affiliates, you shall indemnify and hold harmless Bloc and its affiliates from and against each such claim.
1.7 If you access the CML or Commercial Sounds through the Bloc Creative Center web portal (and not via the Bloc mobile application), you must pay attention and adhere to the “Usable Placements” designation with respect to each Commercial Sound in order to select the appropriate Commercial Sound for your planned use. Commercial Sounds may only be used on designated platforms, which are listed in the “Usable Placements” section of the web portal version of the CML. To use Commercial Sounds in videos on media or platforms other than the platforms listed under “Usable Placements”, you must obtain separate permission from the rights holders, and you are responsible for such permissions and any associated license fees. Any platform not designated under the “Usable Placements” section should be considered not permitted for use of the Commercial Sound in question unless you first obtain the required consents and approvals from the applicable rights holder(s).
1.8 If Bloc, at any time, loses the right, for any reason, to make available a particular sound that was previously available as a Commercial Sound in the CML, Bloc, in its sole discretion, may take down any videos (or any other associated audiovisual content) embodying the Commercial Sound in question or mute the audio so that the Commercial Sound is no longer audible when the video is played. Bloc has no liability to you or any third party with respect to the loss of rights associated with a particular Commercial Sound (and its removal from the CML), or the resulting take down or muting of videos embodying such Commercial Sound.
Subscription Policy
Last Updated: September 29, 2025
This Bloc+ Subscription Policy outlines the terms and conditions that apply when you purchase or renew a Bloc+ subscription (“Subscription”). This policy forms part of our Terms of Service and should be read in conjunction with our Privacy Policy. By subscribing to Bloc+, you agree to be bound by this Subscription Policy.
1. What is Bloc+?
Bloc+ is an enhanced, premium subscription service offered within the Bloc app, providing additional features, benefits, and an ad-free experience (or similar premium features unique to Bloc+). Specific features included in Bloc+ are detailed within the Bloc app and may be updated from time to time.
2. Subscription Purchase and Payment
- Platform Purchases: Bloc+ subscriptions are typically purchased through third-party application platforms (each, a “Software Store”), such as the Apple App Store (for iOS devices) or Google Play Store (for Android devices).
- Billing: When you subscribe, you will be prompted to enter details for your account with your Software Store (“Your IAP Account”). Your IAP Account will be charged for the Subscription in accordance with the terms disclosed to you by the Software Store at the time of purchase, as well as their general terms for in-app purchases.
- Pricing: The price for Bloc+ is displayed within the Bloc app and on the Software Store at the time of purchase. Prices may vary by region or promotional offers. All prices are inclusive of applicable taxes, where required by law.
- Payment Authorization: By subscribing, you authorize the Software Store to charge your chosen payment method for the initial subscription term and for all subsequent renewal terms until you cancel your Subscription.
3. Auto-Renewal
To ensure uninterrupted access to Bloc+ features, all subscriptions are auto-renewing by default.
- Automatic Renewal: After your initial subscription commitment period (e.g., 1 month, 3 months, 1 year), and again after any subsequent subscription period, your Subscription will automatically continue for an additional equivalent period (e.g., another month, 3 months, or year) at the then-current Bloc+ subscription price.
- Your Authorization: By purchasing an auto-recurring subscription, you acknowledge and agree that your Subscription will automatically renew, and you authorize us (or our third-party payment processor via the Software Store) to charge your IAP Account at the then-current subscription rate.
- Price Changes: Should the subscription price change, we will provide you with reasonable advance notice and an opportunity to cancel your Subscription before such changes take effect. Your continued use of Bloc+ after a price change constitutes your acceptance of the new price.
4. Cancellation and Termination
You can cancel your Bloc+ Subscription at any time. Please note that deleting your Bloc account or deleting the Bloc application from your device does NOT cancel your Subscription.
- How to Cancel: To cancel your Subscription, you MUST log in to your IAP Account (e.g., Apple App Store or Google Play Store settings) and follow the instructions provided by the Software Store to cancel your subscription.
- Effective Date of Cancellation: Your Subscription will remain active until the end of your current paid billing period. After cancellation, you will continue to have access to Bloc+ features until the end of that period, and no further charges will be made.
- No Partial Refunds: Generally, no refunds or credits are issued for partially used subscription periods.
5. Refunds
Generally, all charges for Bloc+ subscriptions are non-refundable, and there are no refunds or credits for partially used periods. However, we may make exceptions in certain circumstances:
- 14-Day “Cooling-Off” Period (EU/EEA/UK): If you are a subscriber residing in the European Union, European Economic Area, or the United Kingdom, in accordance with applicable local consumer protection laws, you are entitled to a full refund if requested within fourteen (14) days after your Subscription begins. Please note that this 14-day period commences on the transaction date when the Subscription is activated.
- Other Jurisdictions: Refunds may be considered if required by the laws applicable in your specific jurisdiction.
- How to Request a Refund:
- Apple App Store (iOS): Refunds for subscriptions purchased via your Apple ID are handled directly by Apple, not by Bloc. To request a refund, please go to iTunes or the App Store, click on your Apple ID, select “Purchase History,” find the transaction, and select “Report Problem.” You can also submit a request directly to Apple at https://getsupport.apple.com/.
- Google Play Store (Android): For subscriptions purchased via your Google Play Store account, please contact us at [email protected] and provide your order number for the Google Play Store. You can find this order number in your order confirmation email from Google or by logging in to Google Payments/Wallet.
- Other Platforms: For any other payment platforms, please follow the refund process specific to that platform or contact us for guidance.
6. Changes to Subscription Terms and Pricing
We reserve the right to modify the features, pricing, or terms of Bloc+ subscriptions at any time.
- Notification of Changes: We will provide you with reasonable advance notice of any material changes (such as price increases or significant feature removals) to your Subscription terms.
- Your Option to Cancel: If you do not agree to the updated terms, you will have the opportunity to cancel your Subscription before the changes take effect for your next billing cycle. Your continued use of Bloc+ after the effective date of any changes signifies your acceptance of the new terms.
7. Termination by Bloc
We may terminate or suspend your Bloc+ Subscription immediately, without prior notice or liability, if you breach any of the terms of this Subscription Policy or our overall Terms of Service. Upon termination, your right to use Bloc+ features will immediately cease, and no refunds will be provided for any unused portion of your Subscription, except where required by applicable law.
8. Contact Us
If you have any questions about this Bloc+ Subscription Policy, please contact us at:
Thundersnow Ltd 17 Broughton Road Fulham London SW6 2LE
Email: [email protected]
Virtual Items Policy
Last Updated: 11 September 2025
PLEASE READ THIS DOCUMENT CAREFULLY. (This Virtual Items Policy applies to users living in the European Economic Area (EEA), Switzerland, the UK and the USA)
You must be at least 18 years old (or the age of majority in your jurisdiction, whichever is older) to buy, use or collect certain Virtual Items, including, but not limited to, BLOCS.
This Virtual Items Policy applies to the access and use of Virtual Items (defined below) on the Platform (“Virtual Items Policy”). Virtual Items may also be governed by separate applicable product, program, promotion, and/or campaign terms. If this is the case, these additional terms will be made available to you when you use the product or take part in the program, promotion, and/or campaign (“Virtual Items Terms“) or Rewards Program.
If you live in the United States, Canada or Latin America, Thundersnow Ltd, a United Kingdom corporation, with its principal place of business at 17 Broughton Road, Fulham, London, SW62LE (“Bloc“) offers Virtual Items to you and is solely responsible for any payment, financial or tax obligations in relation to Virtual Items.
If you do not live in the United States, Canada, Latin America, EEA, the United Kingdom or Switzerland, then Thundersnow Ltd, with its registered office at 17 Broughton Road, Fulham, London, SW62LE (“Bloc“) offers Virtual Items to you and is responsible for any payment, financial or tax obligations in relation to Virtual Items.
Our Terms of Service and Community Standards also apply to, among other things, your access and use of Virtual Items on the Platform. Our Privacy Policy describes how we process your personal data.
If there is a conflict between this Virtual Items Policy and the Terms of Service or Community Standards, this Virtual Items Policy will apply. If there is a conflict between this Virtual Items Policy and any applicable Virtual Items Terms, the Virtual Items Terms will apply.
Capitalized terms not defined in this Virtual Items Policy have the meanings given to them in our Terms of Service or our Rewards Policy.
In short: This Virtual Items Policy and any applicable Virtual Items Terms set out the rules that apply when you access or use Virtual Items on the Platform. You must also comply with our Terms of Service and Community Standards. You should read these documents.
1. What are Virtual Items and how can you use them?
Virtual Items are digital items, representations or services that Bloc may give users access to from time to time for use solely on our Platform, including, for example: BLOCS (each, a “Virtual Item“).
Virtual Items are used by users to express themselves, as an indicator of their engagement on the Platform, and/or to access or activate certain services on the Platform e.g Rewards.
Virtual Items cannot be exchanged for cash or used as currency. Virtual Items can only be purchased or received from Bloc. Virtual Items cannot be purchased or received from, sold to, or exchanged with other Platform users, nor can they be used to purchase, access or activate goods and services provided by a third party.
In short: Virtual Items are digital items, representations or services that Bloc may provide you to access and use on the Bloc Platform. Virtual Items cannot be exchanged for cash or used as currency.
2.BLOCS
2.1 What are BLOCS?
BLOCS are digital items that can be used on the Platform to access or activate other Virtual Items, rewards or services offered by Bloc (each, a “BLOC”). BLOCS can be purchased from Bloc by users of the Platform who are at least 18 years old (or the age of majority in their jurisdiction, whichever is older). The purchase and use of BLOCS is entirely voluntary.
In short: You can buy BLOCS and use them on the Platform to access or activate other Virtual Items or services.
2.2 How can you use BLOCS?
BLOCS can only be used on the Platform to exchange for Bloc Rewards & to ‘favourite’ another user to connect with them.
The number of BLOCS needed to access or activate other Virtual Items, rewards or services will be displayed before you use those BLOCS. You should check how many BLOCS you need for any rewards you want to access or activate before you purchase any BLOCS. You can track how much you spend on BLOCS, and how you use them, in the following ways:
- The total number of BLOCS in your account will be updated each time you purchase BLOCS or use them to access other Virtual Items, rewards or services. You can view your available BLOCS in several places on the Platform, including when you are about to use them to access or activate Virtual Items or services.
- The Transaction History in your account shows you how much you have spent to buy BLOCS.
- The BLOCS History in your account shows a record of the number of BLOCS you have purchased and how you have used them to access or activate Virtual Items or services on the Platform.
In short: You can only use BLOCS on the Platform & our Rewards Marketplace. They can be used to access or activate other Virtual Items or Bloc services. You can view your previous BLOCS activity, including the total BLOCS you have, within your account.
2.3 How do you buy BLOCS?
BLOCS can be purchased from within the Bloc app (i.e. an in-app purchase) and handled by a third-party app store such as Apple’s App Store, the Google Play Store, or Amazon’s Appstore (each, an “App Store“) or, in countries where it is available, directly through a Bloc website (the “WebApp“). Depending on your country, you may also be able to purchase BLOCS through a gift card or voucher, which can be redeemed on the Bloc app. Bloc may also allow users additional ways to collect BLOCS from time to time.
To buy BLOCS from Bloc or an App Store and use them, you must:
a. be a registered user of the Platform; and
b. be at least 18 years old or the age of majority in the jurisdiction where you live.
When you buy BLOCS, the cost per BLOC differs depending on how many you buy and where you buy them (in some countries the cost per BLOC will be displayed before you buy them).
If you buy BLOCS through an App Store as an in-app purchase, the applicable store’s terms for in-app purchases apply as well as this Virtual Items Policy. If you have any questions about in-app purchases of BLOCS through an App Store (including if you wish to cancel any purchase of BLOCS you have made), you need to contact the relevant App Store.
If you buy BLOCS through the app, the total price payable for the BLOCS will be displayed at the point of purchase. Where possible, and where required by applicable laws, we will also display the total price on the page where the BLOCS are advertised for sale.
If you purchase a gift card or voucher to redeem BLOCS, the relevant gift card terms and conditions will also apply.
All charges and payments for BLOCS will be made in the currency specified at the point of purchase. When buying BLOCS, the price displayed will include any taxes or applicable charges. Additional fees may be imposed by your payment provider, for example currency exchange fees or foreign transaction fees.
You are responsible for any issues (like refunds, chargebacks, or fees and related costs) related to your payments, whether or not directly authorized by you. If a payment fails, is returned, or remains unpaid, we may suspend your Bloc account or your access to Virtual Items.
In short: You can buy BLOCS directly from Bloc, via a gift card or through third-party App Stores. The terms and conditions that apply to the purchase will depend on the method used to purchase Coins.
2.4 Refunds and changing your mind
BLOCS purchased through an App Store
If you have purchased BLOCS from within the Bloc app through an App Store, you will have to directly contact the relevant App Store for any refunds or cancellations. Refunds or cancellations of in-app purchases are handled by the App Store, not Bloc, and are subject to the App Store’s refund policies.
When you submit a request for a refund, we may freeze the corresponding number of BLOCS for which you are seeking a refund. If your refund request is successful, we will deduct the relevant number of BLOCS from your account. If the remaining number of BLOCS in your account is insufficient for deduction, we reserve the right to deduct the applicable amount from your future BLOCS purchases.
Japan. Notwithstanding the above, if you live in Japan and have purchased BLOCS from Bloc through an App Store, only to the extent required by applicable law, you may seek a refund from Bloc.
BLOCS purchased directly from Bloc
(for users not living in Brazil, Korea, the United Kingdom, Switzerland and EEA)
BLOCS are not returnable or refundable by Bloc. You acknowledge and agree that we will make BLOCS available to you immediately upon completion of the purchase or order and that you, therefore, have no right to cancel or withdraw the transaction once your order is complete.
Except as otherwise required by applicable law, we will not provide you with a refund once your BLOCS have been made available to you on the Platform, which constitutes the performance of the contract between us and you for the purchase of the BLOCS. This means that you waive any statutory right (if any) to cancel the purchase of the BLOCS and obtain a refund once the BLOCS are made available to you on the Platform, unless the BLOCS are defective, or as required by applicable law.
Brazil. If you live in Brazil and have purchased BLOCS directly from Bloc (e.g., through the Bloc app), you have certain rights to withdraw from online purchases under consumer laws:
- You have 7 days to withdraw from your purchase of BLOCS and request a refund, starting from the day after you purchase BLOCS (the “Withdrawal Period”). You don’t have to give us any reason to request a refund.
- You will not be able to request a refund (i) after the Withdrawal Period or (ii) for any BLOCS you have used during the Withdrawal Period.
- To withdraw from your purchase of BLOCS, please contact our customer support team and provide us with the transaction ID of the purchase that you wish to withdraw from.
- If you withdraw from your purchase, we will provide you with a refund of the payment received from you for the BLOCS. Refunds will be issued to the original payment method and may take up to 7 business days to appear in your account, depending on the payment method used to make the purchase. Bloc will not charge you any fees in connection with the refund.
Korea. If you live in the Republic of Korea and have purchased BLOCS directly from Bloc (e.g., through the Bloc app), the following refund policy shall apply:
- You may withdraw from your purchase of BLOCS and request a refund within 7 days from the date of your purchase (“Withdrawal Period”).
- You will not be able to request a refund (i) after the Withdrawal Period or (ii) for any BLOCS you have used during the Withdrawal Period.
- To withdraw from your purchase of BLOCS, please contact our customer support team here and provide us with the transaction ID of the purchase that you wish to withdraw from.
- If you withdraw from your purchase, we will provide you with a refund in the same payment method you used for your purchase within 3 business days (note, however, that it may take longer for such refunds to appear in your account depending on the payment method).
In short: If you buy BLOCS from an App Store, you will have to contact the App Store about refunds and changing your mind unless, under applicable law, Bloc is required to provide you a refund. If you buy BLOCS directly from Bloc, depending on where you live, you may have a right to change your mind.
2.5 Engagement
BLOCS are digital items Bloc may allocate to users when they complete Engagement Actions (as defined in the Rewards Policy), or as part of a Referral Program (each, a “BLOC”). In some cases, subject to applicable Virtual Items Terms, Rewards Program Terms, and/or applicable Rewards Program-specific provisions, users may be eligible to redeem Points for a Reward. However, BLOCS do not automatically entitle a user to claim any Reward.
The number of BLOCS required to redeem a Reward, and what Rewards are available for redemption, will depend on the applicable Rewards Program.
In short: You may be eligible to receive BLOCS by completing certain activities, and in some cases BLOCS may be redeemed for a Reward.
3. Your Rights
We give you permission (called a limited license) to use Virtual Items only for your personal use on the Platform consistent with the uses as determined by Bloc and this Virtual Items Policy and any applicable Virtual Items Terms. This means you have no right or title in Virtual Items except as expressly stated in this Virtual Items Policy and any applicable Virtual Items Terms. You cannot buy, sell, assign, transfer or exchange Virtual Items outside of the Platform, or attempt to sell, assign, transfer, give or trade Virtual Items otherwise than as expressly permitted in this Virtual Items Policy, any applicable Virtual Items Terms, or otherwise by us in applicable Reward Program Terms.
We may terminate or suspend your right to access Virtual Items, or to buy BLOCS, immediately and without notice if we believe that you have breached our Terms of Service, Community Standards, this Virtual Items Policy, any applicable Virtual Items Terms.
If your account on the Platform is deactivated or terminated before you use your Virtual Items (including any available BLOCS), you will not be entitled to a refund or any additional access to, or value from, such Virtual Items, unless required by applicable law, so we encourage you to use your Virtual Items (where possible) before you cease to have access to your account.
In short: Your permission to use Virtual Items is subject to Bloc’s rules. If you break our rules, Bloc can take action against you, which may include terminating your access to Virtual Items, including BLOCS you purchased.
4. Contact Us
If you have any questions, please contact us here.
Voucher Code Terms
Last Updated: 2 October 2025
PLEASE READ THIS DOCUMENT CAREFULLY.
These terms (“Voucher Terms”) govern your eligibility for and use of Vouchers on Bloc. Please read them carefully. The legal promoter offering the Voucher to you is: (a) if the Discounted Service (defined below) is within the Bloc Platform, the Bloc entity that provides you with the Discounted Service in accordance with the Bloc Terms of Service; or (b) if the Discounted Service is within the Bloc For Business Platform, the Bloc entity described in the Bloc Advertising Terms (in either case, “us”, “we”, “our”)
To the maximum extent not prohibited by applicable law, we may, where reasonably necessary for a legitimate reason, amend or cancel any or all Voucher availability at any time in our sole discretion, and/or update, amend, or replace these Voucher Terms.
1. What is a Voucher on Bloc?
A “Voucher” is a code designated to a user to receive BLOCS. Where we refer to “Discounted Service”, we mean the particular Bloc product, service, and/or digital virtual item which is the subject of the Voucher.
2. How can you use a Voucher?
Vouchers are subject to availability and should abide by the following terms:
- Vouchers can only be availed in the date and time window described in the email or a Bloc message or other notification sent to you with the voucher (“Validity Window”). After the expiry of the validity window, you will no longer be able to use the voucher.
- Vouchers can only be redeemed once unless otherwise expressly stated in the voucher notification.
- If you meet all the voucher eligibility criteria, BLOCS “credits” will be added to your account based on the “voucher credit amount” mentioned.
- BLOCS are non-refundable, non-transferable, and no other alternative ( for example Cash or other equivalent) shall be provided.
- Vouchers can only be used in accordance with Voucher usage instructions, conditions, or eligibility requirements.
- Vouchers are contingent upon the Bloc account being in compliance with all the voucher terms, advertising policies, and procedures applicable to the Discounted Service.
- A Voucher cannot be used and is void where:
- it is not obtained from us;
- any part of the Voucher is resold, counterfeited, altered, defective, tampered with, or irregular in any way;
- it is obtained through theft, fraud, deception, or unlawful means; or
- other restrictions, or these Voucher Terms, render it unusable or invalid.
- Bloc reserves the right to remove BLOCS if the voucher was mistakenly applied, or your Bloc account is identified as potentially high-risk, or your account otherwise falls out of good standing. In such cases, if BLOCS have already been granted, Bloc reserves the right to nullify BLOCS added to your account.
3. Who can use Vouchers?
To be eligible to receive and use Vouchers, you must:
- have an account(s) on the Bloc Platform.
- be offered the Voucher by us (such as by way of Bloc message or email);
- be able to lawfully accept and use the Vouchers and the Discounted Service in your territory of residence; and
- be of the minimum age (or above) necessary for you to be able to use the Discounted Service in your territory of residence.